Thanks, David
We also have similar capabilities with a product called MarketQuest.
When you are creating a sales prediction model, what detail level were
you basing the sales at, Zipcode, Block Group, zip-4?
Ken
> ----------
> From: David Hansen[SMTP:[EMAIL PROTECTED]]
> Sent: Monday, June 14, 1999 6:27 PM
> To: [EMAIL PROTECTED]
> Subject: MI GIS and the Retail Industry
>
> Ken:
>
> I have over five years of experience in market research/GIS for
> retailers,
> and I can tell you that there definitely is more. Working with many
> national retailers, I would collect their customer data, process it,
> develop a sales prediction model, then present the results in the form
> of
> new retail sites on maps. This advanced type of analysis goes beyond
> simple demographic mapping and "pop facts" type reporting, and
> actually
> predicts first year sales for a new store. It does, however, require
> a
> vast amount of data, and certainly more time to produce. MapInfo is
> the
> GIS of choice for this work, not just for display of results in maps,
> but
> also for analysis of drive time trade areas, competitive analysis, and
> cannibalization of existing stores. I hope this helps. If you need
> any
> more specifics, just write back.
>
> David Hansen
>
> ---------------------- Forwarded by David Hansen/Consumer/CF/CCI on
> 06/14/99 04:46 PM ---------------------------
>
>
> Ken Fioretti <[EMAIL PROTECTED]> on 06/11/99 08:15:31 AM
>
> To: "'MAPINFO-L'" <[EMAIL PROTECTED]>
> cc: (bcc: David Hansen/Consumer/CF/CCI)
> Subject: MI GIS and the Retail Industry
>
>
>
>
> This is an inquiry for GIS people in the Retail Industry.
> My company has started providing GIS services to retail clients on a
> consulting basis. We have several sales analysis maps and reports we
> do,
> but I feel there are more indepth studies we can perform. If any GIS
> people with retail expertise would be willing to elaborate on the
> types
> of work they are doing, I would greatly appreciate it. I am not
> looking
> for any specific information, just an overview of your GIS use. I
> appreciate any help you can offer.
> Thanks in advance,
> Ken Fioretti
>
>
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