If anyone wanted to be our Social Media Guru, I thought this post had a good start of things we could measure to see how we are doing over time:
http://altitudebranding.com/2009/07/the-ultimate-community-management-faq/ > > - Our ratio of posts/mentions/discussions engaged vs. not, and how much > time it takes to respond. In essence, how engaged and converstaional we are > as a brand. > - The trending number of posts about and around our brand over a 30 day > period (awareness and reach) > - Our share of conversation in social media, both within our industry > and as compared to our competitors, and tracked over time > - The overall sentiment of posts about us, and the ratio of > positive/negative/neutral (brand affinity) > - The volume of leads generated through social channels, and their > conversion rate > - How many customer support issues are initiated (and resolved) through > social networks > - The breakdown of *types* of posts about us: support, reviews, passing > mentions, compliments, complaints, etc. > - Discussions, referrals, and mentions that come from different > segments of our community: customers, prospects, specific events, etc. > - How our website traffic from social content converts and behaves > > FYI, there are four of us that identica/twitter for GNOME. If you have other forms of social media that you'd like to see GNOME do, feel free to suggest them! Stormy
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