Hey Stormy: Thanks for working on our social media strategy. Some informations helping us to build our social media metrix:
1. Let's start with a qualified social media monitoring at - HowSociable? / socialmention about social web-impact - Google Blog-Search / Technorati about weblog-presence - Twitter Search / hashtag.org about microblogging-Presence The results help us to know how visable we are right now, how strong is our influence and where are our real issues, including No. of bloggers/blogs No. of tweetizien/tweets No. of pictures/videos/bookmarks At this step it is interessting to know about * the number of posts about and around our project * ratio of posts/mentions/discussions engaged in GNOME vs. not * the ratio of positive/negative/neutral posts (brand affinity) * the share of conversation in social media networks * how GNOME website traffic from social content converts and behaves * how social media impacts to "friend of GNOME", members of projects, support etc. 2. Our next steps are the - the Gnome social media targets - the Gnome social media process - Who are our interesting stakeholders, we want to reach, contact and communicate with? - What are our goals till 6, 12, 24 month (social media isn't working in monthly/quartely reportings)? - When we can reach our stakeholders (users at daytime?, devs at nighttime? (US-timezones, EU/Africa-timezones, APAC-timezones) - Where we can reach our stakeholders (identity/communication networks, publication networks, business networks)? - How we can post/comment/discuss with our stakeholders (blogrolls/comments/direct messages)? - Why it is interessting/importing for our stakeholders to share with us as "fans" and "friends"? - Wherefrom ist this interessting of our stakeholders? (7 leading questions of journalism) 3. We should differentiate between working with - identity/communication networks, like Facebook (Int.) - publication networks, like identi.ca (US/Int.) / Twitter (EU) - business networks, like LinkedIn (US/Int.) / XING (EU/DE) 4. The confidence building-process can help us to choose social networks for our different "jobs" 1st step: attention - publication networks (identi.ca/Twitter) 2nd step: interesst - publication networks (YouTube (videos), Flickr (photos), Scribd (documents), Slideshare (presentations), Delicios (bookmarks), Digg (linked news) 3rd step: publicity - communication networks (Facebook) + business networks (LinkedIn/XING) 4th step: conversation - direct messages (Identica/Twitter), micromemes (FriendFeed) 5th step: intimacy - tweets, postings, RSS-feeds (continued presence at social media services/networks) 6th step: trust - will be donated by our stakeholdes If we are working with social media services a social media newsroom will help us to bundle all our engagement to media and other interested stakeholders. Thats all for today from Berlin/Germany/Europe ;-) Thomas -- marketing-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/marketing-list
