To re-inforce and make it a bit more clear what my intentions were with my email:
I need the input from the marketing team in order to create a roadmap of activities and milestones for the FoG campaigns this year. The way I see it, I'd like to have not one but a few thematic campaigns spread across the year in order to support the many different projects of GNOME. For instance, I'd like to have a campaign to support the accessibility crew right off the bat, following it with another campaign to support the docs guys. A possible solution for supporting these different projects may be to ask the Board to provide earmarking for them but I feel that this would be too cumbersome to handle for a variety of reasons. Obviously, if the Board decides to allow earmarking then we don't need campaigns but I feel that people would donate more willing-fully if there is a very specific reason behind it. Since we last spoke at last year's Boston Summit I felt that people didn't make their priority to deliver what they had promised. Now, obviously being the end of the year I understand that people were already spread thin but our end of year campaign suffered when not all the moving parts came together on time. So going forward, I want to schedule campaigns a few months in advance so that we can all have enough time to work on our tasks. Would 6-month campaigns give enough time to deliver a well oiled campaign? I believe that there are already plans to do a campaign for buying hardware (sysadmin) and another one for a11y. We could also do one for the Women's Outreach program, so... should we extend the current campaign until June and then do back-to-back-to-back campaigns for them? That would give us 5 months to work on them and make sure everything is ready. What do you guys think? -- Og B. Maciel GNOME Foundation Board of Directors [email protected] [email protected] GPG Keys: D5CFC202 http://www.ogmaciel.com (en_US) http://blog.ogmaciel.com (pt_BR) -- marketing-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/marketing-list
