El día 8 de septiembre de 2011 12:24, Luc Pionchon <[email protected]> escribió: > Hello Félix, > > 2011/9/8 J. Félix Ontañón <[email protected]> >> >> El día 8 de septiembre de 2011 10:22, Allan Day <[email protected]> >> escribió: >> > Hi Félix, >> > >> > 2011/9/8 J. Félix Ontañón <[email protected]>: >> >> Hi Marketing Team! >> >> >> >> I've been diving into live.gnome.org (up again! it's a good thing!) >> >> looking for some indicators, kpi, metrics or something related the way >> >> you measure the success of the activities the marketing team does and >> >> how they help to achieve the objectives. >> >> >> That's because many communities have an activity roadmap based on >> objectives and i'm just figuring out the best practices measuring the >> success, for my own use. >> The point is that neither the Ubuntu Community nor the Open Knowledge >> Foundation, same for Gnome, seems to have it. > > > It would be certainly interesting to have methods to measure success, and to > clarify what "success" means for the community.
Of course, I think this is a starting point for a marketing plan: to define goals clearly so the achievement of them would lead to "success". What i've found related with gnome-marketing goals are spread between the key activities[1] and the target markets[2], being the key activities something like goals and the target markets as the "place" to apply the activities, result of the segmentation study[3], in the quest for the success, [1] https://live.gnome.org/GnomeMarketing/#Key_activities [2] https://live.gnome.org/GnomeMarketing/TargetMarkets > Could you point us at a few communities that you feel most relevant? The point is that I started with some big and consolidated communities as GNOME, Ubuntu and OKFN and I found nothing. > Would you be motivated to help developing such methods for GNOME? Wow! it would be amazing. I'm not a real expert in market research but i've some ideas about it and about digital strategy. Do you really think it worths the effort? > Also I feel it would be really great if you post again in this list to share > your findings and when you have identified interesting and best practices! Sure. -- J. Félix Ontañón Carmona -- marketing-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/marketing-list
