El 21 de septiembre de 2011 12:23, Luc Pionchon <[email protected]>escribió:
> 2011/9/9 J. Félix Ontañón <[email protected]> > >> El día 8 de septiembre de 2011 12:24, Luc Pionchon >> <[email protected]> escribió: >> > Hello Félix, >> > >> > 2011/9/8 J. Félix Ontañón <[email protected]> >> >> >> >> El día 8 de septiembre de 2011 10:22, Allan Day <[email protected]> >> >> escribió: >> >> > Hi Félix, >> >> > >> >> > 2011/9/8 J. Félix Ontañón <[email protected]>: >> >> >> Hi Marketing Team! >> >> >> >> >> >> I've been diving into live.gnome.org (up again! it's a good thing!) >> >> >> looking for some indicators, kpi, metrics or something related the >> way >> >> >> you measure the success of the activities the marketing team does >> and >> >> >> how they help to achieve the objectives. >> >> >> >> >> >> That's because many communities have an activity roadmap based on >> >> objectives and i'm just figuring out the best practices measuring the >> >> success, for my own use. >> >> The point is that neither the Ubuntu Community nor the Open Knowledge >> >> Foundation, same for Gnome, seems to have it. >> > >> > >> > It would be certainly interesting to have methods to measure success, >> and to >> > clarify what "success" means for the community. >> >> Of course, I think this is a starting point for a marketing plan: to >> define goals clearly so the achievement of them would lead to >> "success". >> What i've found related with gnome-marketing goals are spread between >> the key activities[1] and the target markets[2], being the key >> activities something like goals and the target markets as the "place" >> to apply the activities, result of the segmentation study[3], in the >> quest for the success, >> >> [1] https://live.gnome.org/GnomeMarketing/#Key_activities >> [2] https://live.gnome.org/GnomeMarketing/TargetMarkets >> > > you forgot your [3] reference ;) > Sorry[3] ... It's also a draft from 2008 [3] https://live.gnome.org/GnomeMarketing/MarketSegmentation > > Note: when browsing through live.gnome.org, you have to keep in mind that > some of its content may be several year old and forgotten by most people. > Check the page info. It's important also to get in touch with people > currently involved. And updating the pages accordingly would be fantastic. > > Got it. > > >> > Could you point us at a few communities that you feel most relevant? >> >> The point is that I started with some big and consolidated communities >> as GNOME, Ubuntu and OKFN and I found nothing. >> > > It might be worth to keep investigating around. Just out of my mind you may > want to check out mozilla (and maybe wikipedia). Also the projects backed up > by companies, like ubuntu/canonical for example, though I do not know how > they would be open with their marketing methods. > > >> >> > Would you be motivated to help developing such methods for GNOME? >> >> Wow! it would be amazing. I'm not a real expert in market research but >> i've some ideas about it and about digital strategy. >> Do you really think it worths the effort? >> > > There are only a few GNOME people who are real experts in what they do for > the project (at least when they got started). The others use willingness and > collaboration.This is the strength of the GNOME community. > > I don't doubt it, i'm on the willingness side :) > Just go ahead! You must find your way and when you end up with valuable > marketing techniques, you will certainly draw a lot of interest and support > from the community. > > I'm willing to put some letters together as soon as posible. Is a good practice to start a wiki page on live.gnome.org? I've access there: https://live.gnome.org/FelixOntanon > > >> >> > Also I feel it would be really great if you post again in this list to >> share >> > your findings and when you have identified interesting and best >> practices! >> >> Sure. >> >> -- >> J. Félix Ontañón Carmona >> > > -- J. Félix Ontañón Carmona
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