What about doing both - a PDF vs with a website to back it up with more info? The PDF/report could be slimmed down, basics of whats going on just a page or two, maybe 3 at most long, while the website could include screenshots, videos, graphs, etc?
On Mon, Oct 10, 2011 at 3:21 PM, Stormy Peters <[email protected]> wrote: > I second what Brian says - when I was ED, our advisory board members often > told me the annual report was important for them to show people who helped > make the funding for the GNOME Foundation possible. > > I'd like to also point people to Mozilla's annual report that just came > out. It's a website (or at least a set of web pages) with video, text and > photos. > https://www.mozilla.org/en-US/foundation/annualreport/2010/ > I'm not sure a web site would be as helpful to the advisory board members. > But it does seem like it might be seen by a lot more people. > > Stormy > > > On Mon, Oct 10, 2011 at 11:08 AM, Brian Cameron > <[email protected]>wrote: > >> >> Allan/Tobias: >> >> Great question. The value of the Annual Report is that we provide it >> to current and existing advisory board members and sponsors to >> communicate the value of The GNOME Foundation, and GNOME Foundation >> membership. After reading the Advisory Report, we hope that sponsors >> feel encouraged to participate and contribute to our efforts. >> >> So, if you have made use of GNOME travel sponsorship, found a hackfest >> productive, think the GNOME Women's Outreach program is great, then >> you should be think about the fact that the Annual Report is an >> important part of raising the funds to make these sorts of things >> possible. It is our main communication vehicle to sponsors. >> >> Past Annual Reports have done a pretty good job of communicating this >> value. We have been talking a lot about how the foundation.gnome.org >> website really lacks at communicating the values that we find in the >> reports. So, we can think of the Annual Report as a part of a larger >> project focused on better communicating these values. >> >> With GNOME 3 released, now is probably the right time to evaluate how >> we need to update the GNOME Foundation image as well. This is why I >> have suggested doing a one-off Biannual Report, and then return back >> to doing annual ones for future years. This would allow us to go to >> press with a report that communicates the exciting GNOME 3 work the >> GNOME community has been focused on lately. >> >> In the past, the board has done most of the work printing and >> distributing the report and provides digital copies online. I think we >> could do a much more effective job of identifying potential sponsors and >> sending them printed copies. But Advisory Board members have told us >> that the reports help them to justify AdBoard membership and event >> sponsorship. >> >> I think there is a lot of room for the marketing team to help in many of >> these areas. >> >> Brian >> >> >> >> On 10/10/11 04:10 AM, Allan Day wrote: >> >>> On Sat, Oct 8, 2011 at 6:58 PM, Tobias Mueller<[email protected]> >>> wrote: >>> >>>> Hey Brian, >>>> >>>> On 27.09.2011 04:46, Brian Cameron wrote: >>>> >>>>> Is the >>>>> reason this task keeps falling to the wayside because it has become too >>>>> much work? >>>>> >>>> Maybe. But I can imagine that the motivation to create such a report is >>>> not too high, because it lacks a reason, i.e. why should we create such >>>> a report in first place. >>>> >>> >>> Indeed. Explaining the role and benefits of the report might help to >>> encourage people to work on it. >>> >>> Allan >>> -- >>> IRC: aday on irc.gnome.org >>> Blog: http://afaikblog.wordpress.com/ >>> >> >> -- >> marketing-list mailing list >> [email protected] >> http://mail.gnome.org/mailman/listinfo/marketing-list >> > > > -- > marketing-list mailing list > [email protected] > http://mail.gnome.org/mailman/listinfo/marketing-list > > -- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. - Goethe Be who you are and say what you feel because those who mind don't matter and those who matter don't mind. - Dr.Seuss Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein
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