Just to expand on the meeting frequency - we should continue to do bi-weekly 'tactical' meetings where we focus on our action items and getting them completed. In addition, any "news of the day" type of items.
Once every two months prior to freezes we have planning meeting where we figure out where we want to go and so forth. For instance, in January, we should have a meeting focusing on conferences for this year that we want to be present at. Then tacticals tracking such things. Conference talks etc. As we get closer to a release, we should increase the number of times we meet to maybe once a week tactical and every 3 weeks planning. The reason is that we want to start creating momentum. It will also focus on a message on what we want this release to be. It's around here we probably should be meeting with the release team as well. We can start giving interviews, participate in forums, write blog entries etc. We had talked about alignment with distros. So for Ubuntu GNOME spin, Fedora, Arch, Debian and others we should again work on getting visibility so that people have a chance to download and try it. Since we lost Ubuntu as a default desktop environment we have also in essence lost marketshare and we will need to use brand recognition to get people to switch. Finally, one final point, community outreach should continuously try to challenge any of the old beliefs of GNOME taking away features and so forth. We have a lot of baggage that we got from the switch from 1.0 to 2.0. Which was quite painful since everything had to be re-written. We pretty much started over. A lot of people who complain probably haven't used GNOME since 1.x days. They have never gotten over the fact that GNOME changed. In fact I think a presentation talking about what happened during that time frame would be excellent. I have an idea in mind already. Anyways, jut some additions to the minutes. On Fri, Dec 14, 2012 at 6:24 AM, Emily Gonyer <[email protected]> wrote: > Minutes from Marketing Tele-Conference, December 13, 2013 > > Participants: Sririm Ramkrishna, Karen Sandler, Andreas Nilsson, Emily > Gonyer, Alan Day, Olav Vitters, Flavia Weisghizzi > > Topic: Community Outreach/Development > > Sri: Theres a common wisdom that GNOME will throw out features and are > unfriendly. We've let others tell our story for us. As a result, most > of the press we receive is negative, focusing on GNOME 3's failures > and shortcomings. > > Andreas: Whats the biggest drawback of this perception? > > Emily/Karen: Because the result is many people who have simply never > seen GNOME 3, and are surprised by it when they do. Because of the > perception we are limiting both our development and user bases. > > Karen: Addressing these myths is hard, though there may be an > opportunity coming up with Vincent Untz's “Has the GNOME community > gone crazy?” talk at FOSDEM. > > Sri: We need to have people on Twitter during the talk addressing > comments on Twitter in real time. > > Overall we need to be more vocal about what we're doing. Need to > expand outside of IRC & mailinglists. Forums are going well, but input > from real GNOME developers/contributors would help them expand much > more rapidly. Be open to outside ideas – express more clearly that we > want to hear from outside users & developers. Also be open to outside > contributors and accepting of whatever they have to share. > > Sri: How do we continue to support our theme/design while being open > to outside ideas? By promoting extensions? > > Karen: We have this message/theme of 'Simple by default. Configurable > by design.' - extensions are how we make it configurable and we should > be promoting them. But we need to figure out the issues with > extensions and any infrastructure issues related to them. > > Sri: Back to communication – we have problems as well communicating > what we're doing to each other. > > Emily: Should we revive the GNOME Ambassadors program? > > Sri: Rename my 'community outreach' to GNOME Ambassadors – will look into > it. > > Olav: We should continue having these meetings – they are helpful. > > Emily: Should look into including the release team & other key members > of GNOME community in these meetings. > > Action items: > > Everyone should be participating as much as they can. > > Look at the design area of the forums, as well as at re-doing their > theme. (Andreas) > > Talk with Vincent & Karen about talking to the press. (Karen) > > Look into the GNOME Ambassadors program. (Sri) > > Setup a regular call (bi-monthly? Around releases?) with the release & > marketing teams to better coordinate between them. (Karen) > > Next meetings topic: Friends of GNOME campaign on Privacy & Security. > > > -- > Whatever you can do, or dream you can, begin it. Boldness has genius, > power and magic in it. - Goethe > > Be who you are and say what you feel because those who mind don't > matter and those who matter don't mind. - Dr.Seuss > > Not everything that can be counted counts, and not everything that > counts can be counted. - Albert Einstein > -- > marketing-list mailing list > [email protected] > https://mail.gnome.org/mailman/listinfo/marketing-list >
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