You're right and the advantage of having an animal/fruit/object logo is that 
they are very recognisable & distinctive and help build brand

I'd be interested to hear what others think: I'm a bit conservative with these 
things

Kind Regards
Giles

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-----Original Message-----
From: Chip Childers [mailto:[email protected]]
Sent: 03 October 2013 16:52
To: [email protected]
Subject: Re: [DISCUSS] Powered By Logo

On Thu, Oct 03, 2013 at 03:34:15PM +0000, Giles Sirett wrote:
> All
>
> I'm really not a big fan of using the monkey for this.
> The monkey is fun and interesting in the community context but if I had a 
> public cloud or product powered by ACS, I wouldn't want to put that on my 
> website.
>
> IMO the concept of "powered by" needs to get over a message  of
> reliability, safe tech, etc  - I don't think the monkey does that.
> Also, it has to be a logo that people will want to use on their sites.
> The monkey may be a bit too much fun for that
>
> Now -everybody will say - "what would you use instead" - I'm not full of 
> ideas, but I think the standard ACS text only logo with a "powered by" 
> tagline would be more widley used.
>
> Alternatively, something like these:
> http://forums.auroraos.org/viewtopic.php?f=1&t=2030
> With those, we could still have Mr Monkey, but he would be slightly diluted.

Great feedback Giles. Thanks!

Funny though, the Hadoop Elephant seems to have been accepted by the industry 
and it splashed all over the place!

I'll take a crack at some treatments that don't include the monkey, as well as 
more that do.

-chip
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