On 17 Apr 2014, at 22:52 , Shane Curcuru <[email protected]> wrote:
> Excellent! I've been waiting for some projects to actually work on Powered > By logos, so this is great - and will take a little thought. We had done these for CouchDB ages ago: http://svn.apache.org/viewvc/couchdb/supplement/support-logo/ — I’m not sure if we had any trademarks counsel back then, but I just wanted to show them as examples. We don’t do a very good job of advertising them though :) Best Jan -- > > Short answer: yes, as long as the powered by variant of the logo makes sense > from the ways that you want third parties to use it, then make a proposal and > we'll approve it. I'm confident marketing@cloudstack can figure out the > right kind of design/text you need. > > ---- > > Fundamentally, the "Powered By" concept is similar to Intel Inside(r) - that > is, an official project logo that is clearly related to, but not the same as > the underlying Apache product's logo. This Powered By logo would be licensed > very liberally for easy re-use by all sorts of organizations using that > Apache product. > > The only reason we call it Powered By is because the original concept came > from the Apache HTTP Server project long, long ago. > > So let's think about fundamentals (which obviously should get posted under > /foundation/marks): > > - Design process is run by the PMC who may accept any design that the ASF can > have trademark rights to and follows applicable policies. > > - Any Powered By logo is a trademark of the ASF, held on behalf of the > project. Graphic artists must be willing to give the ASF trademark rights > and potentially copyright to the logo (we are happy to give a license back to > artist and give them credit, but to preserve trademark rights we may need > copyright assignment). > > - Must be different than the official product logo. > > - Must be clearly listed as an official Powered By logo for the project. > > - Should be related to the official product logo. > > - Should not include the feather unless the official product logo already has > one. (comments on this one?) > > - Should suggest the operational relationship to where the logo is used: that > is, the graphical logo or additional text displayed on it should suggest the > relationship between the Apache product and the third party places where the > logo is used. (Powered By... the Apache HTTP Server; plugin For Apache > CloudStack, etc.) > > - May include text to make the relationship clear, but does not need to. > > - "Powered By" and "For" are preapproved as text additions if desired. Other > text additions may be requested by any PMC for Brand approval. If you have > some sort of phrase that makes sense for your product and the ways that your > product is used (plugins, frameworks, consultants, trainers, whatever), let > trademarks@ know and we'll approve it. > > - Must not imply organizational endorsement or affiliation from the ASF or > the Apache project. Must not imply a controlling relationship, or other > influence that may detract from the Apache project's independent PMC > governance model. > > - Must have a policy page on the project's website noting where their Powered > By logo may be used by third parties without permission. Final review must > include VP Brand or VP Legal before calling policy official. > > - Must not include the word "Sponsor" without approval from VP, Fundraising. > That is, ensure this doesn't improperly imply a sponsorship or funding > relationship that conflicts or is confusingly similar to > http://www.apache.org/foundation/sponsorship.html > > What did I miss? Anything seem off or needing changes? Obviously, this > needs to be cleaned up and include some rationale before posting on the a.o > site. > > - Shane > > On 4/17/14 1:29 PM, Chip Childers wrote: >> (note mixed public / private lists) >> >> trademarks@ folks (Shane in particular) - have any thoughts about the >> point raised by Giles below? From a trademark protection perspective, >> is it fair to consider other wording beyond "powered by"? >> >> >> On Thu, Apr 17, 2014 at 1:20 PM, Giles Sirett >> <[email protected] <mailto:[email protected]>> wrote: >> >> Karen and I had a chat about this at collab____ >> >> As well as “powered by”, are we able to do a “proud supporters of” >> logo ?____ >> >> __ __ >> >> My logic is that many SP’s don’t want to actually say their infa is >> powered by any particular software (it would be great if they did, >> but being pragmatic here) however they may go for this altenrtive.____ >> >> __ __ >> >> Also, “powered by” limits the logo to SP’s – consultancies & SI’s >> aren’t really powered by ACS____ >> >> __ __ >> >> This **may** be something that needs to be discussed at a trademark >> level as, I guess, some folks may feel that the word “supporter” may >> imply a relationship with the project____ >> >> __ __ >> >> Thoughts, comments, ideas ??____ >> >> Kind Regards____ >> >> Giles____ >> >> __ __ >> >> D: +44 20 3603 0541 <tel:%2B44%2020%203603%200541> | M: +44 796 111 >> 2055 <tel:%2B44%20796%20111%202055> ____ >> >> [email protected] <mailto:[email protected]>____ >> *From:*ilya musayev [mailto:[email protected] >> <mailto:[email protected]>] >> *Sent:* 17 April 2014 18:05 >> *To:* [email protected] >> <mailto:[email protected]> >> >> >> *Subject:* Re: Request: Help designing a 'powered by' logo for >> CloudStack____ >> >> __ __ >> >> I dont have AI editor, but my 2 cents: >> >> powered by - would probably look better lower cased, bold and a >> smaller in size - but more widely spaced . Perhaps you can match the >> font similar to apachecloudstack. >> >> another way to do this is to look at header image: >> >> http://www.cloudsand.com/content/ >> >> I just realized my image is missing word Apache, though i do have a >> feather. Need to redo it. :(( maybe i'll post some samples.____ >> >> On 4/17/14, 12:44 PM, John Kinsella wrote:____ >> >> (This is a marketing/branding thing, so I’ve dropped dev@)____ >> >> __ __ >> >> I’m bumping this thread as I don’t think we got a final answer >> (I don’t see one)____ >> >> __ __ >> >> Arjan - according to the .ai files on [1] the font is Avenir Std >> Heavy [2], which is not an open source font and therefore I >> think we should consider changing (Maybe we have to as an ASF >> project?).____ >> >> __ __ >> >> Attaching my attempt: uses “official” fonts, current colors, is >> readable down to about 150px width on my screen (in branding >> guidelines we should probably prescribe minimum logo size…) 3 >> color (you could print as 2 color with halftones)____ >> >> __ __ >> >> We should provide at least 2 versions of the logo - a horizontal >> and square version for various uses. I attempted a quick try at >> doing a “knockout” version (black&white for 1 color printing) >> but the dual tones on the monkey means that’ll take a little >> more time.____ >> >> __ __ >> >> Anyways, give me thoughts, and let’s get this one wrapped up!____ > > ... previous threads snipped
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