Hi again, Doing my best to stay synched with this thread. To Jan's point...
We will shout very loudly about new functionality released in CouchDB: What's the release status of Fauxton? ETA for the BigCouch merger? Andy Ellicott VP Marketing Cloudant.com, an IBM company 200 State Street Boston, MA 02109 (m) +1 603 205 2804 From: Jan Lehnardt <[email protected]> To: [email protected] Cc: Sally Khudairi <[email protected]>, Noah Slater <[email protected]>, "TheApacheFoundation ." <[email protected]> Date: 06/12/2014 11:30 AM Subject: Re: Cloudant and CouchDB branding On 12 Jun 2014, at 17:18 , Noah Slater <[email protected]> wrote: > I think one of the problems we have here is that Cloudant seems > reluctant to talk about CouchDB. If you go to the Cloudant website, it > is not at all apparent that Cloudant is a CouchDB provider. > > Hortonworks homepage hero text: > >> We do Hadoop. >> 100% Apache Hadoop >> HDP : The completely open, versatile Hadoop Data Platform. > > Cloudera homepage hero text: > >> Meet Cloudera 5 >> The leading Hadoop platform just got better. Learn how it enables an enterprise data hub > > Cloudant homepage hero text: > >> BUILD MORE >> GROW MORE >> Your data layer is ready…NoSQL DBaaS that's always on, scales massively, and managed 24x7 by the big data experts at Cloudant. > > "CouchDB" is replaced with "NoSQL" as if its a naughty word or something. > > I suppose some of this may be historical. If you talk about Cloudant > being a CouchDB provider, then people Cloudant has to start dealing > with the same Couchbase confusion that we deal with. > > But in many ways, Cloudant has the bigger voice. By avoiding the > issue, and by not putting a stake in the ground and speaking loudly > about CouchDB, Cloudant is missing an opportunity to help us with > branding. > > We really need help with branding. Cloudant could do us such a huge > favour by fully embracing "CouchDB" as a brand, and speaking about it > loudly. This in turn will strengthen this project, and hence Cloudant > itself. From the sidelines: I believe this last paragraph is indeed the plan, at Cloudant that just hasn’t transpired yet. I’m happy the larger issue is being talked about, though. CouchDB is not a name in a larger discussion while two of its siblings are and we need to step up our game there. Thanks for bringing this up, Noah! Best Jan -- > > On 12 June 2014 17:11, Sally Khudairi <[email protected]> wrote: >> Thanks, Noah. I hear you. Believe me. >> >> I'm working with another PMC right now on finding a way to help TLPs with >> this issue. >> >> Just so you know, CouchDB is high on my awareness list. I actually pitched >> you guys to a reporter yesterday who had similar Cloudant/CouchDB confusion. >> >> Furthermore, the ASF Board is aware of the need and is in support of our >> finding a solution. >> >> Bear with us, but don't remain silent. >> >> -Sally >> >> >> ________________________________ >> From: Noah Slater <[email protected]> >> To: "[email protected]" <[email protected]> >> Cc: TheApacheFoundation . <[email protected]> >> Sent: Thursday, 12 June 2014, 11:08 >> Subject: Cloudant and CouchDB branding >> >> Hello marketing folks, >> >> Check out this list of 15 NoSQL databases to watch, posted by the >> Cloudant Twitter account: >> >> http://www.informationweek.com/big-data/big-data-analytics/16-nosql-newsql-databases-to-watch/d/d-id/1269559?image_number=1 >> >> It actually took me several minutes to spot that Cloudant was in that >> list. I had a draft tweet reply asking why it wasn't mentioned before >> I spotted it. >> >> The logo is about 66% the IBM logo, then 33% the Cloudant logo. Which >> is a bit weird, if you ask me. But there you go. That's Cloudant's >> issue, not ours. >> >> What I do take issue with is that in a list of 15 top NoSQL databases, >> CouchDB doesn't get a mention, but a company that packages up >> (admittedly, a fork of, at this point) CouchDB does. And it is >> Cloudant's name that gets press. >> >> We have: >> >> - MongoDB >> - Riak >> - Apache HBase >> - Cassandra >> - Cloudant >> >> One of those is not like the others. Anyone else see the problem with this? >> >> What can we do about it? >> >> The author of the article posted this tweet about it: >> >> https://twitter.com/DHenschen/status/477089827981377536 >> >> I replied with two tweets: >> >>> @DHenschen thanks for the coverage of Cloudant, a CouchDB provider! Just >>> wondering why you don’t mention CouchDB specifically? >> >> https://twitter.com/nslater/status/477104465976512512 >> >>> @DHenschen I imagine that if you were covering Hadoop, you’d mention >>> Hadoop specifically, and not Cloudera or Hortonworks. >> >> https://twitter.com/nslater/status/477104509513396224 >> >> I spoke to Jan about this before sending. Jan mentions that this is >> probably the result of Cloudant having a strong PR/AR game. >> >> We don't engage PR/AR at all. I'm wondering what we can do to change >> this. Because this article (while cool for Cloudant) makes me very >> sad. >> >> Sally, is there anything you can do to help us avoid this sort of >> situation in the future? I brand has really taken a beating in recent >> years, and stuff like this really does not help us at all. >> >> Thanks, >> >> -- >> Noah Slater >> https://twitter.com/nslater >> > > > > -- > Noah Slater > https://twitter.com/nslater Jan Lehnardt The Neighbourhoodie Software GmbH Adalbertstr. 7-8, 10999 Berlin neighbourhood.ie Handelsregister HRB 157851 B Amtsgericht Charlottenburg Geschäftsführung: Jan Lehnardt, Lena Reinhard [attachment "signature.asc" deleted by Andy Ellicott/Cambridge/IBM]
