This is great! Thanks Lynnette! Hit all the right points. Left a few comments.

On 2 December 2014 at 16:31, Sally Khudairi
<sallykhuda...@yahoo.com.invalid> wrote:
> That's perfect, thanks, Lynette!
>
> I'll connect you today.
>
> [From the mobile; please excuse top-posting, spelling/spacing errors, and 
> brevity]
>
> ----- Reply message -----
> From: "Lynnette Nolan" <lno...@us.ibm.com>
> To: <marketing@couchdb.apache.org>
> Cc: "a...@nms.de" <a...@nms.de>, <jan@apache.orgjan>, "Sally Khudairi" 
> <s...@apache.org>
> Subject: Software Magazine article on DBMS
> Date: Tue, Dec 2, 2014 10:03
>
> Hi Sally,
>
>
>
> That sounds great! Perhaps once we have some feedback and the draft is closer 
> to a final version, you can facilitate and intro and let Cassandra know I'll 
> be passing along the responses. That way you can close the loop on your end 
> and I can manage the follow-up.
>
>
>
> Thanks,
>
> Lynnette
>
>
>
>
>
>
>
> Lynnette Nolan
>
> Marketing Communications & PR Specialist
>
> Cloudant, an IBM Company
>
>
>
> Mobile: (781)775-0579
>
> E-mail: lno...@us.ibm.com
>
> Find me on:   200 State St
>
> Boston, MA 02109
>
> United States
>
>
>
>
>
>
>
>
> "Sally Khudairi" ---12/02/2014 07:06:34 AM---Thanks, Lynette. I'm happy to 
> liaise an introduction to Cassandra, as she initially came to us throu
>
>
>
> From: "Sally Khudairi" <sallykhuda...@yahoo.com.INVALID>
>
> To: Lynnette Nolan/Cambridge/IBM@IBMUS, marketing@couchdb.apache.org
>
> Cc: "a...@nms.de" <a...@nms.de>, "j...@apache.org" <j...@apache.org>, 
> "nsla...@apache.org" <nsla...@apache.org>, "Sally Khudairi" <s...@apache.org>
>
> Date: 12/02/2014 07:06 AM
>
> Subject: Re: Software Magazine article on DBMS
>
>
>
>
>
>
>
> Thanks, Lynette.
>
>
>
> I'm happy to liaise an introduction to Cassandra, as she initially came to us 
> through pr...@apache.org --at a minimum I'd like to follow up on my note to 
> her stating that we'll find someone to help <g>.
>
>
>
> Glad to leave things in your capable hands from that point!
>
>
>
> Chat soon,
>
> Sally
>
>
>
>
>
> [From the mobile; please excuse top-posting, spelling/spacing errors, and 
> brevity]
>
>
>
> ----- Reply message -----
>
> From: "Lynnette Nolan" <lno...@us.ibm.com>
>
> To: <marketing@couchdb.apache.org>
>
> Cc: "a...@nms.de" <a...@nms.de>, "j...@apache.org" <j...@apache.org>, 
> "nsla...@apache.org" <nsla...@apache.org>, "Sally Khudairi" <s...@apache.org>
>
> Subject: Software Magazine article on DBMS
>
> Date: Tue, Dec 2, 2014 06:57
>
>
>
> Hi there,
>
>
>
>
>
>
>
> I've copy and pasted a draft for the community's review. Let me know if you'd 
> like me to share this as a Google doc if that's easier.
>
>
>
>
>
>
>
> The submission date is 12/4. Once there's agreement on responses and who will 
> be the spokesperson, let me know if you'd like me to loop back in with 
> Cassandra, the writer at Software Magazine, on behalf of the community.
>
>
>
>
>
>
>
> Thanks,
>
>
>
> Lynnette
>
>
>
>
>
>
>
>
>
> Name and title of person responding to these questions (as you would like it 
> to appear in the article).
>
>
>
> [TBD by CouchDB Community]
>
>
>
>
>
>
>
>
>
>
>
>
>
> Please list your firm’s DBMS offering(s) and database model(s), as well as 
> what sets it (them) apart from other DBMS solution(s).
>
>
>
> Apache CouchDB™ is an open source NoSQL database that moves data through a 
> unique model of replication and synchronization. CouchDB allows data to be 
> distributed across multiple data centers and devices—whether they’re 
> on-premises or across the globe—bringing application data to users wherever 
> they need it. The database well-suited for high-traffic applications that use 
> lots of reads and writes, and CouchDB’s replication and synchronization 
> allows for continuous use: even when devices are offline, “always on” 
> applications can withstand network problems and maintain uptime.
>
>
>
>
>
>
>
>
>
>
>
> Specific to “Big Data,” please discuss the benefits of this particular type 
> of DBMS model (if you offer multiple types, please comment on each). What are 
> the limitations?
>
>
>
> CouchDB stores data as JSON documents, rather than in structured tables like 
> relational databases. This approach lends itself to a more denormalized data 
> model, where all the data related to a particular record is encapsulated in a 
> single document. Because data in CouchDB can be logically grouped together 
> into individual documents, CouchDB implementations provide the ability to 
> shard the database for better performance and scale horizontally across many 
> nodes.
>
>
>
>
>
> At the heart of CouchDB’s distributed system design is peer-to-peer 
> “masterless” data replication. The same mechanisms that allow CouchDB to 
> create readable and writable database replicas within a single cluster allow 
> it to move and synchronize data between clusters around the world or directly 
> with Web browsers and mobile applications. As applications grow, so does the 
> amount users are interacting with and creating data, which is why a database 
> that moves data and scales gracefully is critical.
>
>
>
>
>
> There are limitations for highly relational workloads that don’t benefit from 
> the flexible schema of CouchDB, or for applications that rely on databases to 
> support transactions or prioritize hard consistency over high availability.
>
>
>
>
>
>
>
>
>
> Specific to Big Data, is there a benefit to an open source versus commercial 
> solution, and vice versa? Why or why not?
>
>
>
> As businesses turn to DBMS solutions to handle a wide array of projects, the 
> open source options offer free, customizable, community tested solutions. 
> Many commercial products are built on open source databases, so companies 
> have the flexibility of the open source software coupled with the services 
> and benefits of a brand (for example, IBM Cloudant offers a CouchDB-based 
> managed service, with additional features Cloudant has built and layered on 
> top of the CouchDB open source database). Another benefit, and a reason 
> behind the open source basis of so many NoSQL databases, is the innovation 
> that inherently accompanies open source. Instead of a small team working on a 
> proprietary solution, open source projects are supported by communities with 
> diverse collaborators from different backgrounds.
>
>
>
>
>
> What trends can we expect in the near future in terms of DBMS as more 
> organizations look to add or enhance big data to their business strategy?
>
>
>
> Ensuring high availability of applications is increasingly important, so we 
> expect to see organizations’ adopt strategies for moving data between data 
> centers and devices to make applications highly available. Enterprises are 
> adopting “offline first” design principles for Web and mobile apps; 
> organizations need to have the flexibility to move their data to locations 
> both locally and around the world, and the ability to enable app usage 
> regardless of network connectivity.
>
>
>
>
>
>
>
>
>
> Artwork: Please provide any images (screen shots), diagrams, illustrations, 
> and infographs, that help visualize your solution. Images should be sized to 
> 300 dpi, or larger if the resolution is lower.
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> Lynnette Nolan
>
>
>
> Marketing Communications & PR Specialist
>
>
>
> Cloudant, an IBM Company
>
>
>
>
>
>
>
> Mobile: (781)775-0579
>
>
>
> E-mail: lno...@us.ibm.com
>
>
>
> Find me on:   200 State St
>
>
>
> Boston, MA 02109
>
>
>
> United States
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> Noah Slater ---12/01/2014 12:36:09 PM---Oh, thanks for picking this up 
> Lynnette! Happy to review any draft you produce!
>
>
>
>
>
>
>
> From: Noah Slater <nsla...@apache.org>
>
>
>
> To: Sally Khudairi <s...@apache.org>
>
>
>
> Cc: Lynnette Nolan/Cambridge/IBM@IBMUS, "marketing@couchdb.apache.org" 
> <marketing@couchdb.apache.org>, "a...@nms.de" <a...@nms.de>, 
> "j...@apache.org" <j...@apache.org>, "nsla...@apache.org" <nsla...@apache.org>
>
>
>
> Date: 12/01/2014 12:36 PM
>
>
>
> Subject: Re: Software Magazine article on DBMS
>
>
>
>
>
>
>
>
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>
>
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>
>
> Oh, thanks for picking this up Lynnette! Happy to review any draft you 
> produce!
>
>
>
>
>
>
>
> On 21 November 2014 at 20:45, Sally Khudairi <s...@apache.org> wrote:
>
> Thanks so much, Lynette. That would be great!
>
>
>
>
>
>
>
> Warmly,
>
>
>
> Sally
>
>
>
>
>
>
>
>
>
>
>
> From: Lynnette Nolan <lno...@us.ibm.com>
>
>
>
> To: marketing@couchdb.apache.org
>
>
>
> Cc: "a...@nms.de" <a...@nms.de>; "j...@apache.org" <j...@apache.org>; 
> "nsla...@apache.org" <nsla...@apache.org>; s...@apache.org
>
>
>
> Sent: Friday, 21 November 2014, 14:44
>
>
>
>
>
>
>
> Subject: Re: Software Magazine article on DBMS
>
>
>
>
>
>
>
> Hi there,
>
>
>
>
>
>
>
> If this is something of interest, I'd be happy to start working up responses. 
> I can send along a draft for review early next week, and the community can 
> provide feedback and identify the "expert source" to be cited.
>
>
>
>
>
>
>
> Let me know what you think!
>
>
>
>
>
>
>
> Thanks,
>
>
>
> Lynnette
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> Lynnette Nolan
>
>
>
> Marketing Communications & PR Specialist
>
>
>
> Cloudant, an IBM Company
>
>
>
>
>
>
>
> Mobile: (781)775-0579
>
>
>
> E-mail: lno...@us.ibm.com
>
>
>
> Find me on:   200 State St
>
>
>
> Boston, MA 02109
>
>
>
> United States
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> Sally Khudairi ---11/21/2014 01:11:45 PM--- Hello everyone -- Just checking 
> in to see if you have received my email and query below, and if any
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
> From: Sally Khudairi <s...@apache.org>
>
>
>
> To: "j...@apache.org" <j...@apache.org>, "a...@nms.de" <a...@nms.de>, 
> "nsla...@apache.org" <nsla...@apache.org>,
>
>
>
> Cc: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
>
>
>
> Date: 11/21/2014 01:11 PM
>
>
>
> Subject: Re: Software Magazine article on DBMS
>
>
>
>
>
>
>
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>
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>
>
>
>  Hello everyone --
>
>
>
> Just checking in to see if you have received my email and query below, and if 
> anyone from the CouchDB camp are interested in taking this.
>
>
>
>
>
>
>
> Cheers & bon weekend,Sally
>
>
>
>
>
>
>
>      From: Sally Khudairi <s...@apache.org>
>
>
>
> To: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
>
>
>
> Sent: Thursday, 20 November 2014, 14:44
>
>
>
> Subject: Fw: Software Magazine article on DBMS
>
>
>
>
>
>
>
> Hey guys --a quick heads-up that we've received the following media query 
> today.
>
>
>
> There are some basic questions at the bottom of Cassandra's email below; not 
> sure if someone in the CouchDB community wants to take this, or if you'd 
> prefer I connected with another TLP on the request. Please let me know how 
> you'd like to proceed and I'll be happy to liaise the introduction.
>
>
>
> Many kind thanks,Sally
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>   ----- Forwarded Message -----
>
>
>
>  From: Sally Khudairi <s...@apache.org>
>
>
>
> To: Cassandra Balentine <cbalent...@rockportpubs.com>
>
>
>
> Cc: ASF Marketing & Publicity <pr...@apache.org>
>
>
>
> Sent: Thursday, 20 November 2014, 14:27
>
>
>
> Subject: Re: Software Magazine article on DBMS
>
>
>
>
>
>
>
> Thank you, Cassandra.
>
>
>
> I'll see if a spokesperson is available and get back to you.
>
>
>
> Many kind regards,Sally
>
>
>
>
>
>
>
> Vice President, Marketing & PublicityThe Apache Software Foundation
>
>
>
> = = = = =
>
>
>
> vox +1 617 921 8656
>
>
>
> skype sallykhudairi
>
>
>
>
>
>
>
>
>
>
>
>     From: Cassandra Balentine <cbalent...@rockportpubs.com>
>
>
>
> To: Cassandra Balentine <cbalent...@rockportpubs.com>
>
>
>
> Cc: Cassandra Balentine <cbalent...@rockportpubs.com>
>
>
>
> Sent: Thursday, 20 November 2014, 12:59
>
>
>
> Subject: Software Magazine article on DBMS
>
>
>
>
>
>
>
> Good afternoon, I’m a writer for Software Magazine. I’m currently working on 
> a top-level overview piece on database management systems, particularly how 
> they relate to “Big Data.” I’m wondering if someone from your organization 
> would be interested in participating as an expert source for the article. If 
> so, the questions are listed below my signature. I would need responses back 
> to me by 12/5/14. Please let me know if you can help! I look forward to 
> hearing from you. Best,
>
>
>
> Cassandra Cassandra Balentine, editor/writer
>
>
>
> 978-921-7850 x14
>
>
>
> Software Magazine (www.softwaremag.com) Article Questions:·              Name 
> and title of person responding to these questions (as you would like it to 
> appear in the article).·              Please list your firm’s DBMS 
> offering(s) and database model(s), as well as what sets it (them) apart from 
> other DBMS solution(s).·              Specific to “Big Data,” please discuss 
> the benefits of this particular type of DBMS model (if you offer multiple 
> types, please comment on each). What are the limitations?·              
> Specific to Big Data, is there a benefit to an open source versus commercial 
> solution, and vice versa? Why or why not?·              What trends can we 
> expect in the near future in terms of DBMS as more organizations look to add 
> or enhance big data to their business strategy? Artwork: Please provide any 
> images (screen shots), diagrams, illustrations, and infographs, that help 
> visualize your solution. Images should be sized to 300 dpi, or larger if the 
> resolution is lower.
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
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>
> --
>
>
>
> Noah Slater
>
>
>
> https://twitter.com/nslater



-- 
Noah Slater
https://twitter.com/nslater

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