> On 02 Dec 2014, at 17:55 , Noah Slater <nsla...@apache.org> wrote:
> 
> This is great! Thanks Lynnette! Hit all the right points. Left a few comments.

Yeah, nothing else to add, this is great! :)

Best
Jan
--

> 
> On 2 December 2014 at 16:31, Sally Khudairi
> <sallykhuda...@yahoo.com.invalid> wrote:
>> That's perfect, thanks, Lynette!
>> 
>> I'll connect you today.
>> 
>> [From the mobile; please excuse top-posting, spelling/spacing errors, and 
>> brevity]
>> 
>> ----- Reply message -----
>> From: "Lynnette Nolan" <lno...@us.ibm.com>
>> To: <marketing@couchdb.apache.org>
>> Cc: "a...@nms.de" <a...@nms.de>, <jan@apache.orgjan>, "Sally Khudairi" 
>> <s...@apache.org>
>> Subject: Software Magazine article on DBMS
>> Date: Tue, Dec 2, 2014 10:03
>> 
>> Hi Sally,
>> 
>> 
>> 
>> That sounds great! Perhaps once we have some feedback and the draft is 
>> closer to a final version, you can facilitate and intro and let Cassandra 
>> know I'll be passing along the responses. That way you can close the loop on 
>> your end and I can manage the follow-up.
>> 
>> 
>> 
>> Thanks,
>> 
>> Lynnette
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Lynnette Nolan
>> 
>> Marketing Communications & PR Specialist
>> 
>> Cloudant, an IBM Company
>> 
>> 
>> 
>> Mobile: (781)775-0579
>> 
>> E-mail: lno...@us.ibm.com
>> 
>> Find me on:   200 State St
>> 
>> Boston, MA 02109
>> 
>> United States
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> "Sally Khudairi" ---12/02/2014 07:06:34 AM---Thanks, Lynette. I'm happy to 
>> liaise an introduction to Cassandra, as she initially came to us throu
>> 
>> 
>> 
>> From: "Sally Khudairi" <sallykhuda...@yahoo.com.INVALID>
>> 
>> To: Lynnette Nolan/Cambridge/IBM@IBMUS, marketing@couchdb.apache.org
>> 
>> Cc: "a...@nms.de" <a...@nms.de>, "j...@apache.org" <j...@apache.org>, 
>> "nsla...@apache.org" <nsla...@apache.org>, "Sally Khudairi" <s...@apache.org>
>> 
>> Date: 12/02/2014 07:06 AM
>> 
>> Subject: Re: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Thanks, Lynette.
>> 
>> 
>> 
>> I'm happy to liaise an introduction to Cassandra, as she initially came to 
>> us through pr...@apache.org --at a minimum I'd like to follow up on my note 
>> to her stating that we'll find someone to help <g>.
>> 
>> 
>> 
>> Glad to leave things in your capable hands from that point!
>> 
>> 
>> 
>> Chat soon,
>> 
>> Sally
>> 
>> 
>> 
>> 
>> 
>> [From the mobile; please excuse top-posting, spelling/spacing errors, and 
>> brevity]
>> 
>> 
>> 
>> ----- Reply message -----
>> 
>> From: "Lynnette Nolan" <lno...@us.ibm.com>
>> 
>> To: <marketing@couchdb.apache.org>
>> 
>> Cc: "a...@nms.de" <a...@nms.de>, "j...@apache.org" <j...@apache.org>, 
>> "nsla...@apache.org" <nsla...@apache.org>, "Sally Khudairi" <s...@apache.org>
>> 
>> Subject: Software Magazine article on DBMS
>> 
>> Date: Tue, Dec 2, 2014 06:57
>> 
>> 
>> 
>> Hi there,
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> I've copy and pasted a draft for the community's review. Let me know if 
>> you'd like me to share this as a Google doc if that's easier.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> The submission date is 12/4. Once there's agreement on responses and who 
>> will be the spokesperson, let me know if you'd like me to loop back in with 
>> Cassandra, the writer at Software Magazine, on behalf of the community.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Thanks,
>> 
>> 
>> 
>> Lynnette
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Name and title of person responding to these questions (as you would like it 
>> to appear in the article).
>> 
>> 
>> 
>> [TBD by CouchDB Community]
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Please list your firm’s DBMS offering(s) and database model(s), as well as 
>> what sets it (them) apart from other DBMS solution(s).
>> 
>> 
>> 
>> Apache CouchDB™ is an open source NoSQL database that moves data through a 
>> unique model of replication and synchronization. CouchDB allows data to be 
>> distributed across multiple data centers and devices—whether they’re 
>> on-premises or across the globe—bringing application data to users wherever 
>> they need it. The database well-suited for high-traffic applications that 
>> use lots of reads and writes, and CouchDB’s replication and synchronization 
>> allows for continuous use: even when devices are offline, “always on” 
>> applications can withstand network problems and maintain uptime.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Specific to “Big Data,” please discuss the benefits of this particular type 
>> of DBMS model (if you offer multiple types, please comment on each). What 
>> are the limitations?
>> 
>> 
>> 
>> CouchDB stores data as JSON documents, rather than in structured tables like 
>> relational databases. This approach lends itself to a more denormalized data 
>> model, where all the data related to a particular record is encapsulated in 
>> a single document. Because data in CouchDB can be logically grouped together 
>> into individual documents, CouchDB implementations provide the ability to 
>> shard the database for better performance and scale horizontally across many 
>> nodes.
>> 
>> 
>> 
>> 
>> 
>> At the heart of CouchDB’s distributed system design is peer-to-peer 
>> “masterless” data replication. The same mechanisms that allow CouchDB to 
>> create readable and writable database replicas within a single cluster allow 
>> it to move and synchronize data between clusters around the world or 
>> directly with Web browsers and mobile applications. As applications grow, so 
>> does the amount users are interacting with and creating data, which is why a 
>> database that moves data and scales gracefully is critical.
>> 
>> 
>> 
>> 
>> 
>> There are limitations for highly relational workloads that don’t benefit 
>> from the flexible schema of CouchDB, or for applications that rely on 
>> databases to support transactions or prioritize hard consistency over high 
>> availability.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Specific to Big Data, is there a benefit to an open source versus commercial 
>> solution, and vice versa? Why or why not?
>> 
>> 
>> 
>> As businesses turn to DBMS solutions to handle a wide array of projects, the 
>> open source options offer free, customizable, community tested solutions. 
>> Many commercial products are built on open source databases, so companies 
>> have the flexibility of the open source software coupled with the services 
>> and benefits of a brand (for example, IBM Cloudant offers a CouchDB-based 
>> managed service, with additional features Cloudant has built and layered on 
>> top of the CouchDB open source database). Another benefit, and a reason 
>> behind the open source basis of so many NoSQL databases, is the innovation 
>> that inherently accompanies open source. Instead of a small team working on 
>> a proprietary solution, open source projects are supported by communities 
>> with diverse collaborators from different backgrounds.
>> 
>> 
>> 
>> 
>> 
>> What trends can we expect in the near future in terms of DBMS as more 
>> organizations look to add or enhance big data to their business strategy?
>> 
>> 
>> 
>> Ensuring high availability of applications is increasingly important, so we 
>> expect to see organizations’ adopt strategies for moving data between data 
>> centers and devices to make applications highly available. Enterprises are 
>> adopting “offline first” design principles for Web and mobile apps; 
>> organizations need to have the flexibility to move their data to locations 
>> both locally and around the world, and the ability to enable app usage 
>> regardless of network connectivity.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Artwork: Please provide any images (screen shots), diagrams, illustrations, 
>> and infographs, that help visualize your solution. Images should be sized to 
>> 300 dpi, or larger if the resolution is lower.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Lynnette Nolan
>> 
>> 
>> 
>> Marketing Communications & PR Specialist
>> 
>> 
>> 
>> Cloudant, an IBM Company
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Mobile: (781)775-0579
>> 
>> 
>> 
>> E-mail: lno...@us.ibm.com
>> 
>> 
>> 
>> Find me on:   200 State St
>> 
>> 
>> 
>> Boston, MA 02109
>> 
>> 
>> 
>> United States
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Noah Slater ---12/01/2014 12:36:09 PM---Oh, thanks for picking this up 
>> Lynnette! Happy to review any draft you produce!
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> From: Noah Slater <nsla...@apache.org>
>> 
>> 
>> 
>> To: Sally Khudairi <s...@apache.org>
>> 
>> 
>> 
>> Cc: Lynnette Nolan/Cambridge/IBM@IBMUS, "marketing@couchdb.apache.org" 
>> <marketing@couchdb.apache.org>, "a...@nms.de" <a...@nms.de>, 
>> "j...@apache.org" <j...@apache.org>, "nsla...@apache.org" 
>> <nsla...@apache.org>
>> 
>> 
>> 
>> Date: 12/01/2014 12:36 PM
>> 
>> 
>> 
>> Subject: Re: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Oh, thanks for picking this up Lynnette! Happy to review any draft you 
>> produce!
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> On 21 November 2014 at 20:45, Sally Khudairi <s...@apache.org> wrote:
>> 
>> Thanks so much, Lynette. That would be great!
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Warmly,
>> 
>> 
>> 
>> Sally
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> From: Lynnette Nolan <lno...@us.ibm.com>
>> 
>> 
>> 
>> To: marketing@couchdb.apache.org
>> 
>> 
>> 
>> Cc: "a...@nms.de" <a...@nms.de>; "j...@apache.org" <j...@apache.org>; 
>> "nsla...@apache.org" <nsla...@apache.org>; s...@apache.org
>> 
>> 
>> 
>> Sent: Friday, 21 November 2014, 14:44
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Subject: Re: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Hi there,
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> If this is something of interest, I'd be happy to start working up 
>> responses. I can send along a draft for review early next week, and the 
>> community can provide feedback and identify the "expert source" to be cited.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Let me know what you think!
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Thanks,
>> 
>> 
>> 
>> Lynnette
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Lynnette Nolan
>> 
>> 
>> 
>> Marketing Communications & PR Specialist
>> 
>> 
>> 
>> Cloudant, an IBM Company
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Mobile: (781)775-0579
>> 
>> 
>> 
>> E-mail: lno...@us.ibm.com
>> 
>> 
>> 
>> Find me on:   200 State St
>> 
>> 
>> 
>> Boston, MA 02109
>> 
>> 
>> 
>> United States
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Sally Khudairi ---11/21/2014 01:11:45 PM--- Hello everyone -- Just checking 
>> in to see if you have received my email and query below, and if any
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> From: Sally Khudairi <s...@apache.org>
>> 
>> 
>> 
>> To: "j...@apache.org" <j...@apache.org>, "a...@nms.de" <a...@nms.de>, 
>> "nsla...@apache.org" <nsla...@apache.org>,
>> 
>> 
>> 
>> Cc: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
>> 
>> 
>> 
>> Date: 11/21/2014 01:11 PM
>> 
>> 
>> 
>> Subject: Re: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Hello everyone --
>> 
>> 
>> 
>> Just checking in to see if you have received my email and query below, and 
>> if anyone from the CouchDB camp are interested in taking this.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Cheers & bon weekend,Sally
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>>     From: Sally Khudairi <s...@apache.org>
>> 
>> 
>> 
>> To: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
>> 
>> 
>> 
>> Sent: Thursday, 20 November 2014, 14:44
>> 
>> 
>> 
>> Subject: Fw: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Hey guys --a quick heads-up that we've received the following media query 
>> today.
>> 
>> 
>> 
>> There are some basic questions at the bottom of Cassandra's email below; not 
>> sure if someone in the CouchDB community wants to take this, or if you'd 
>> prefer I connected with another TLP on the request. Please let me know how 
>> you'd like to proceed and I'll be happy to liaise the introduction.
>> 
>> 
>> 
>> Many kind thanks,Sally
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>>  ----- Forwarded Message -----
>> 
>> 
>> 
>> From: Sally Khudairi <s...@apache.org>
>> 
>> 
>> 
>> To: Cassandra Balentine <cbalent...@rockportpubs.com>
>> 
>> 
>> 
>> Cc: ASF Marketing & Publicity <pr...@apache.org>
>> 
>> 
>> 
>> Sent: Thursday, 20 November 2014, 14:27
>> 
>> 
>> 
>> Subject: Re: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Thank you, Cassandra.
>> 
>> 
>> 
>> I'll see if a spokesperson is available and get back to you.
>> 
>> 
>> 
>> Many kind regards,Sally
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Vice President, Marketing & PublicityThe Apache Software Foundation
>> 
>> 
>> 
>> = = = = =
>> 
>> 
>> 
>> vox +1 617 921 8656
>> 
>> 
>> 
>> skype sallykhudairi
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>>    From: Cassandra Balentine <cbalent...@rockportpubs.com>
>> 
>> 
>> 
>> To: Cassandra Balentine <cbalent...@rockportpubs.com>
>> 
>> 
>> 
>> Cc: Cassandra Balentine <cbalent...@rockportpubs.com>
>> 
>> 
>> 
>> Sent: Thursday, 20 November 2014, 12:59
>> 
>> 
>> 
>> Subject: Software Magazine article on DBMS
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> Good afternoon, I’m a writer for Software Magazine. I’m currently working on 
>> a top-level overview piece on database management systems, particularly how 
>> they relate to “Big Data.” I’m wondering if someone from your organization 
>> would be interested in participating as an expert source for the article. If 
>> so, the questions are listed below my signature. I would need responses back 
>> to me by 12/5/14. Please let me know if you can help! I look forward to 
>> hearing from you. Best,
>> 
>> 
>> 
>> Cassandra Cassandra Balentine, editor/writer
>> 
>> 
>> 
>> 978-921-7850 x14
>> 
>> 
>> 
>> Software Magazine (www.softwaremag.com) Article Questions:·              
>> Name and title of person responding to these questions (as you would like it 
>> to appear in the article).·              Please list your firm’s DBMS 
>> offering(s) and database model(s), as well as what sets it (them) apart from 
>> other DBMS solution(s).·              Specific to “Big Data,” please discuss 
>> the benefits of this particular type of DBMS model (if you offer multiple 
>> types, please comment on each). What are the limitations?·              
>> Specific to Big Data, is there a benefit to an open source versus commercial 
>> solution, and vice versa? Why or why not?·              What trends can we 
>> expect in the near future in terms of DBMS as more organizations look to add 
>> or enhance big data to their business strategy? Artwork: Please provide any 
>> images (screen shots), diagrams, illustrations, and infographs, that help 
>> visualize your solution. Images should be sized to 300 dpi, or larger if the 
>> resolution is lower.
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> 
>> --
>> 
>> 
>> 
>> Noah Slater
>> 
>> 
>> 
>> https://twitter.com/nslater
> 
> 
> 
> -- 
> Noah Slater
> https://twitter.com/nslater

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