Noah,
  Thanks for working to clarify the design and branding process, it will
really help this effort forward.  The need for this was highlighted again
when a speaker at node summit mocked the guy on the couch design (
http://nodesummit.com/media/node-js-at-scale/).  It was playful and fun,
but was a good reminder that change is needed.  I think that you have a
great plan, and I hope that it's adopted.  Please let me know if there is
anything that I can do to help.

Thanks!
-- Nick Pavlica

On Fri, Mar 13, 2015 at 1:37 PM, Johs Ensby <[email protected]> wrote:

> Hi Noah,
> > On 13 Mar 2015, at 20:00, Noah Slater <[email protected]> wrote:
> > On 13 March 2015 at 09:42, Johs Ensby <[email protected]> wrote:
> >
> >> Brand management at the PMC level is missing
> >
> > What makes you say this?
> This was not meant as a negative to any person, certainly not to you.
> If the PMC has mandated you to take this, you are the brand manager.
>
> I tried to drill down from
> http://www.apache.org/foundation/how-it-works.html <
> http://www.apache.org/foundation/how-it-works.html> to find out if there
> was any formalized, specific responsibilities and found none.
> That means that it falls under the responsibility of the PMC.
> They are the de facto brand managers, I agree that they are the decision
> makers
> Changing the brand is as important as a new release go/no-go
> But, and this was my point, I dont find Brand management recorded as a
> specific responsibility.
> It’s all code, and who believes that branding isn’t important these days?
>
> >
> >> To ask this list to pick a designer for them is not a step forward
> >
> > Well, I more meant to suggest that anyone who wishes to be on "the
> > design team" step forward. And then we let whatever team assembles
> > itself to just go at it, taking feedback from the community, and
> > getting the final approval from the PMC.
> >
> > I actually think that this will reduce work, and reduce the peanut
> > gallery affect. I'm not sure that design competitions are the best
> > model for a brand refresh.
>
> Competition was maybe not the best term.
> Let the designers finalize proposals to choose from, one per designer and
> stage it so that it is for real, not this endless row of back and forth
> discussions that lead nowhere.
> For designers to make a serious contributions they need to take input from
> "the client” and deliver a proper proposal.
> Deadline for submission of proposals and then a serious eval process will
> move this forward.
> >
> >> 4) PMC invite Shane Curcuru for advice on this and they decide - he is
> formally responsible for what we are discussing
> >
> > The PMC is the "client" here. It's our call. Shane is there to assist
> > us with trademarks. :)
> I understand.
> Again, my point was to look at who have formal responsibility and I think
> he could advice and at the same time discover something important about
> brand management.
> It looks to me like this is unchartered waters in ASF.
> Learning how to engage designers as contributers, if there are any best
> practice on what we discuss here etc
> > --
> > Noah Slater
> > https://twitter.com/nslater
>
>
> This discussion on process is valuable in my opinion.
> johs

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