Javier, sorry you're logo didn't come together.-- Nick On Sun, Apr 5, 2015 at 6:24 PM Javier Candeira <[email protected]> wrote:
> And I give up on the logo image. > > I like the current one a lot. However, I was persuaded that the male > reclined figure was problematic, both because of gender and of posture. > Therefore, I tried to erase him and substitute in the silhouette of a > toddler, which is both genderless and suggests ease of operation. I have > failed at producing anything good, so I won't submit any of my tries. > > See you at the voting, > > J > > On Sun, Apr 5, 2015 at 5:22 PM, Javier Candeira <[email protected]> > wrote: > > > I too have a logo and tagline proposal. > > > > I'd like to submit them separately, because I think the tagline could > (and > > indeed should) be changed separately from the logo, so it's possible that > > people might want to use someone's new logo and my new tagline, and > > vice-versa. > > > > I'm submitting the tagline in this message, and the logo in an upcoming > > message. > > > > > > ## Suggested tagline: > > > > "Sync. Shard. Rest." > > > > It's short and memorable in the literal sense (easy to remember as-is, > > without misquoting). > > > > It explains the threee main qualities of CouchDB (it syncs, it shards > > since 2.0, and it is accessed via HTTP verbs). > > > > It also has a connection with the previous tagline, "Relax", through the > > ambiguity of "Rest/REST", and with the "Couch" name. > > > > > > ## Rationale for the change: > > > > First, "Relax" can mean anything and be about any product. It refers to > > the name of the project (Couches are for sitting on, and relaxing on, but > > databases?). > > > > Second, For a long time I thought CouchDB was a XML database related to > > Relax NG: http://relaxng.org/. > > > > But, most especially, it doesn't address CouchDB's strenghts. The fact > > that it's a DataBase is in the project's name. But how is it different > from > > other databases? What does "Relax" tell us about CouchDB in particular? > > > > > > ## Rationale for the choice: > > > > Let's look at the taglines for some other DBs and Free Software projects: > > > > - MongoDB: "Agility, scalability, performance. Pick three." Never mind > > whether it's true, it's a very good sell. It's also very heavily > influenced > > from... > > > > - Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend > > emerging here. Three qualities, suggesting no compromise. > > > > - PouchDB: "The Database that Syncs!" > > > > - Postgresql: "The world's most advanced open source database." > > Descriptive, literal, boastful but not cute. No attempt at rythm nor > puns. > > > > - Cassandra: None. Just a lot of text. > > > > - Django: "The Web framework for perfectionists with deadlines." I've > > always loved this one. Right amount of boast, right amount of cheeky. But > > above all, clear message. > > > > - Ruby on Rails: "Web development that doesn't hurt". Not really a > tagline > > at the level of the logo, but it's been on their page forever. It also > > communicates a clear message. > > > > Describing what the product does is important, but it's also important to > > say what the project does that other, similar projects don't do, or don't > > don't do as well. Sqlite goes for small, fast, reliable versus Postgres, > > which goes for "advanced" (ie more features). PouchDB syncs( (with > > CouchDB), and both Django and RoR are about developers' good feels. The > > emotional side is explained via light humour, as in the "pick three" > > reversal on the commonplace "pick two" joke, or the exclamation point at > > the end of "syncs!" > > > > I thought there were three qualities that CouchDB that deservied > > highlighting: > > > > - syncing, which is central to the couchdb story, and could be claimed to > > be "what we do better than anyone else". > > - sharding, which is central to 2.0, our new thing we want to highlight. > > - REST and HTTP, which is the uniform API for accessing our databases > > locally or remotely, and defines the project. > > > > There were two ways of combining these qualities in a sentence. > > > > One, taking the descriptive route: > > > > "The syncing, sharding database that speaks Web". > > > > The second, taking the more oblique route: > > > > "Sync. Shard. Rest." or "Sync. Shard. REST." > > > > The first one is good for a webpage, but not necessarily to accompany a > > logo everywhere a logo can go. I'm thinking of merchandise and gear, but > > also of logo buttons on some other projects' pages. > > > > The second, shorter one is best for those secondary uses, so that's the > > one I'm proposing. > > > > I propose "Rest" with normal text capitalisation, avoiding all caps, > > because people who understand what REST it will get it, and people who > > don't will still get the "resting" bit. It's not worth it to break the > flow > > of the sentence in order to emphasise the initialism. > > > > Regards, > > > > Javier Candeira > > >
