It happens! J
On Mon, Apr 6, 2015 at 3:33 AM, Nick Pavlica <[email protected]> wrote: > Javier, sorry you're logo didn't come together.-- Nick > > On Sun, Apr 5, 2015 at 6:24 PM Javier Candeira <[email protected]> > wrote: > >> And I give up on the logo image. >> >> I like the current one a lot. However, I was persuaded that the male >> reclined figure was problematic, both because of gender and of posture. >> Therefore, I tried to erase him and substitute in the silhouette of a >> toddler, which is both genderless and suggests ease of operation. I have >> failed at producing anything good, so I won't submit any of my tries. >> >> See you at the voting, >> >> J >> >> On Sun, Apr 5, 2015 at 5:22 PM, Javier Candeira <[email protected]> >> wrote: >> >> > I too have a logo and tagline proposal. >> > >> > I'd like to submit them separately, because I think the tagline could >> (and >> > indeed should) be changed separately from the logo, so it's possible >> that >> > people might want to use someone's new logo and my new tagline, and >> > vice-versa. >> > >> > I'm submitting the tagline in this message, and the logo in an upcoming >> > message. >> > >> > >> > ## Suggested tagline: >> > >> > "Sync. Shard. Rest." >> > >> > It's short and memorable in the literal sense (easy to remember as-is, >> > without misquoting). >> > >> > It explains the threee main qualities of CouchDB (it syncs, it shards >> > since 2.0, and it is accessed via HTTP verbs). >> > >> > It also has a connection with the previous tagline, "Relax", through the >> > ambiguity of "Rest/REST", and with the "Couch" name. >> > >> > >> > ## Rationale for the change: >> > >> > First, "Relax" can mean anything and be about any product. It refers to >> > the name of the project (Couches are for sitting on, and relaxing on, >> but >> > databases?). >> > >> > Second, For a long time I thought CouchDB was a XML database related to >> > Relax NG: http://relaxng.org/. >> > >> > But, most especially, it doesn't address CouchDB's strenghts. The fact >> > that it's a DataBase is in the project's name. But how is it different >> from >> > other databases? What does "Relax" tell us about CouchDB in particular? >> > >> > >> > ## Rationale for the choice: >> > >> > Let's look at the taglines for some other DBs and Free Software >> projects: >> > >> > - MongoDB: "Agility, scalability, performance. Pick three." Never mind >> > whether it's true, it's a very good sell. It's also very heavily >> influenced >> > from... >> > >> > - Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend >> > emerging here. Three qualities, suggesting no compromise. >> > >> > - PouchDB: "The Database that Syncs!" >> > >> > - Postgresql: "The world's most advanced open source database." >> > Descriptive, literal, boastful but not cute. No attempt at rythm nor >> puns. >> > >> > - Cassandra: None. Just a lot of text. >> > >> > - Django: "The Web framework for perfectionists with deadlines." I've >> > always loved this one. Right amount of boast, right amount of cheeky. >> But >> > above all, clear message. >> > >> > - Ruby on Rails: "Web development that doesn't hurt". Not really a >> tagline >> > at the level of the logo, but it's been on their page forever. It also >> > communicates a clear message. >> > >> > Describing what the product does is important, but it's also important >> to >> > say what the project does that other, similar projects don't do, or >> don't >> > don't do as well. Sqlite goes for small, fast, reliable versus Postgres, >> > which goes for "advanced" (ie more features). PouchDB syncs( (with >> > CouchDB), and both Django and RoR are about developers' good feels. The >> > emotional side is explained via light humour, as in the "pick three" >> > reversal on the commonplace "pick two" joke, or the exclamation point at >> > the end of "syncs!" >> > >> > I thought there were three qualities that CouchDB that deservied >> > highlighting: >> > >> > - syncing, which is central to the couchdb story, and could be claimed >> to >> > be "what we do better than anyone else". >> > - sharding, which is central to 2.0, our new thing we want to highlight. >> > - REST and HTTP, which is the uniform API for accessing our databases >> > locally or remotely, and defines the project. >> > >> > There were two ways of combining these qualities in a sentence. >> > >> > One, taking the descriptive route: >> > >> > "The syncing, sharding database that speaks Web". >> > >> > The second, taking the more oblique route: >> > >> > "Sync. Shard. Rest." or "Sync. Shard. REST." >> > >> > The first one is good for a webpage, but not necessarily to accompany a >> > logo everywhere a logo can go. I'm thinking of merchandise and gear, but >> > also of logo buttons on some other projects' pages. >> > >> > The second, shorter one is best for those secondary uses, so that's the >> > one I'm proposing. >> > >> > I propose "Rest" with normal text capitalisation, avoiding all caps, >> > because people who understand what REST it will get it, and people who >> > don't will still get the "resting" bit. It's not worth it to break the >> flow >> > of the sentence in order to emphasise the initialism. >> > >> > Regards, >> > >> > Javier Candeira >> > >> >
