I agree that CouchDB is not a marketing-decides/sales-sells/engineers-build 
operation, but I think marketing@ can play a role in defining the features of 
CouchDB through the figuring out the story of CouchDB. I realise that I might 
be unique in my position here because my suggestions for marketing@ are 
implying “I’m prepared to do the legwork on dev@” which isn’t true for everyone 
else here, so I need to keep that in mind a little better. I also agree that we 
on marketing@ can’t just dream up something and then hope dev@ builds it, but 
we can help shape the thinking of dev@ once we have some clearer idea of what 
that story can be.

FWIW, I don’t think there’d be massive changes, just some rearrangements and 
some additions and some cuts and mostly story telling on our various media 
outlets.

Best
Jan
--



> On 11 May 2015, at 07:45, Johs Ensby <[email protected]> wrote:
> 
> Joan and Andy,
> “Spreading the word” isn’t marketing.
> You should rename the list to promotion@ if you think it is.
> I don’t know where the idea that developers are forced to implement 
> suggestions from the marketing list came from, not from me.
> To discuss marketing without ideas on customer value and future features is 
> turning the clock 75 year back.
> I you are so scared of non-erlang programmer discussing features, why do you 
> have a marketing list?
> 
> Johs
> 
>> On 09 May 2015, at 21:45, Andy Wenk <[email protected]> wrote:
>> 
>> Joan, thanks a lot for your reminder. This is very well received and I
>> think the majority of people of this thread do understand, that the Apache
>> CouchDB project is definitely not comparable to "business".
>> 
>> The goal of the marketing list is more than often defined. This list is for
>> spreading the word about CouchDB like with information in the wiki, logo
>> stuff, the story of CouchDB, weekly news and so on. As in every Apache
>> project, the dev@ mailing-list is THE place to discuss any features for
>> Apache CouchDB.
>> 
>> One word to CouchApps. I am very happy about the discussion about
>> CouchApps. And I am strongly supporting everyone who is building stuff with
>> it. Like smileupps is doing. CouchApps have their historical place in
>> Apache CouchDB. But the way we will support CouchApps further - be it the
>> naming or sth else - is a completely different story.
>> 
>> So let's separate the topics to the appropriate ML and keep on moving.
>> 
>> All the best
>> 
>> Andy
>> 
>> On 9 May 2015 at 21:25, Joan Touzet <[email protected]> wrote:
>> 
>>> One additional data point here. I mention "serious customers" as
>>> narrowly defined in this email as the thousands-to-millions of $
>>> customers. CouchApps probably have a place in the lower end of the
>>> market, i.e. shared instance users who have lightweight needs for
>>> their applications and are customers of IrisCouch or SmileApps. I
>>> wasn't trying to say there isn't a market for this :) The business
>>> case to be made for them is very different, i.e. razor thin margins
>>> across thousands to millions of people. Such an approach wasn't
>>> logical for Cloudant - the shared instances don't drive the company
>>> like the dedicated instances do. Because of this data I think
>>> CouchApps as a primary user story is very hard road to walk for us.
>>> 
>>> ----- Original Message -----
>>>> From: "Joan Touzet" <[email protected]>
>>>> To: [email protected]
>>>> Cc: "Mike Broberg" <[email protected]>, [email protected]
>>>> Sent: Saturday, May 9, 2015 2:26:26 PM
>>>> Subject: Re: the future of couchapp
>>>> 
>>>> Hi Miles,
>>>> 
>>>> DISCLAIMER: I am not speaking as an official representative of IBM or
>>>> Cloudant. I have cc'ed Mike Broberg, who can speak for them if
>>>> necessary. (I also want him to be aware of what I am saying here).
>>>> 
>>>> *** TL;DR: the people who are willing to spend anywhere from
>>>> thousands to millions of dollars on a CouchDB-based solution aren't
>>>> interested in CouchApps. I think the discussion to date is missing
>>>> this, and as such, is entirely unrepresentative of the current
>>>> market for Apache CouchDB.
>>>> 
>>>> The answer is that there are practically no customers of Cloudant/IBM
>>>> who are banking on CouchApps for any serious need. Every client that
>>>> I can think of - meaning they have a dedicated cluster, and aren't
>>>> using the shared cluster service - are using either a traditional
>>>> three-tier app server structure (Node.JS, Python, PHP, Ruby, Java,
>>>> .NET, etc.) or are doing client-side development on mobile platforms
>>>> (iOS + TouchDB, Android + PouchDB) where they are replicating back to
>>>> the Cloudant clusters for data exchange. In all of these scenarios,
>>>> replication is the "killer feature" for CouchDB, with the REST
>>>> interface a close second, and the ease of unstructured JSON data as
>>>> a third.
>>>> 
>>>> Cloudant built out a document-level (and field-level!) security
>>>> solution for one customer, about two years ago now. While there was
>>>> initial interest, performance considerations lead to the solution
>>>> being backburnered for further consideration. Even in that situation,
>>>> CouchApps weren't the primary concern -- database-level enforcement
>>>> of security rules *was*.
>>>> 
>>>> Within Cloudant, perhaps Simon Metson was the primary proponent of
>>>> using CouchApps for serious purposes. He used them in the "For
>>>> Developers" section of the website to help demonstrate various key
>>>> features of the platform, including the new MongoDB-inspired Mango
>>>> feature that's now a part of CouchDB 2.0. Diana Thayer (@garbados)
>>>> picked up on this and built a documentation framework on top of
>>>> CouchApps. This, to me, is perhaps the ideal use of CouchApps:
>>>> unsecured content, read-only, displayed in different formats based
>>>> upon what the end user needs, and self-hosted by CouchDB (so you
>>>> can view the product's documentation using the product itself).
>>>> More information on this use is at:
>>>> 
>>>> 
>>> https://mail-archives.apache.org/mod_mbox/couchdb-dev/201410.mbox/%3C28603443.66.1414446738764.JavaMail.joant@Joans-MacBook-Pro.local%3E
>>>> 
>>>> 
>>>> 
>>>> 
>>>> 
>>>> ----- Original Message -----
>>>>> From: "Miles Fidelman" <[email protected]>
>>>>> To: [email protected]
>>>>> Sent: Friday, May 8, 2015 11:21:28 AM
>>>>> Subject: Re: the future of couchapp
>>>>> 
>>>>> Let's be clear.
>>>>> (Good) marketing isn't about selling a solution to folks who don't
>>>>> have
>>>>> a problem in the first place, it's about it's identifying problems
>>>>> for
>>>>> which we offer a solution.
>>>>> 
>>>>> And.. it occurs to me that Cloudant has been doing market research
>>>>> and
>>>>> "real" marketing - perhaps some folks from Cloudant might share
>>>>> some
>>>>> findings related to CouchDB (as opposed to those that might relate
>>>>> to
>>>>> their commercial extensions and services)?
>>>>> 
>>>>> Miles Fidelman
>>>>> 
>>>>> 
>>>>> 
>>>>> Giovanni Lenzi wrote:
>>>>>>> translates user@ decisions in "how to drive them to the public"?
>>>>>> or maybe better how to drive dev@ implemented features to the
>>>>>> public ?
>>>>>> 
>>>>>> 2015-05-08 16:57 GMT+02:00 Giovanni Lenzi
>>>>>> <[email protected]>:
>>>>>> 
>>>>>>> Got it, Joan. Thanks for the useful reminder, considered I am a
>>>>>>> total
>>>>>>> newbie here, I definitely don't know how decision-making process
>>>>>>> is driven.
>>>>>>> 
>>>>>>> We will cut the "features" part from this discussion then and
>>>>>>> take
>>>>>>> it to
>>>>>>> the devs@ list
>>>>>>> 
>>>>>>> Here we should then focus on @jan's request about the story for
>>>>>>> couchapps.. given that until 2 days ago that was somehow
>>>>>>> uncertain
>>>>>>> 
>>>>>>> But I think too this is more a user@ topic... isn't maybe
>>>>>>> marketing more
>>>>>>> appropriate to translates user@ decisions in "how to drive them
>>>>>>> to
>>>>>>> the
>>>>>>> public"? If you all agree with that, you can move this
>>>>>>> discussion
>>>>>>> to user@
>>>>>>> or dev@, don't know what is preferable.
>>>>>>> 
>>>>>>> 
>>>>>>> 2015-05-08 15:56 GMT+02:00 Joan Touzet <[email protected]>:
>>>>>>> 
>>>>>>>> Hi all,
>>>>>>>> 
>>>>>>>> PMC hat on...
>>>>>>>> 
>>>>>>>> Reminding you *again* that we should not be using the MARKETING
>>>>>>>> list to
>>>>>>>> discuss new FEATURES and functionality for Apache CouchDB. We
>>>>>>>> are
>>>>>>>> not
>>>>>>>> like a company where marketing makes up what they want to do,
>>>>>>>> and
>>>>>>>> development is forced to implement it. While it's a good idea
>>>>>>>> to
>>>>>>>> have a
>>>>>>>> feedback loop between marketing and development, I am
>>>>>>>> especially
>>>>>>>> keen to
>>>>>>>> not see Apache CouchDB turn into a marketing-driven development
>>>>>>>> effort.
>>>>>>>> 
>>>>>>>> If you are proposing new CouchDB features, please make those
>>>>>>>> proposals
>>>>>>>> on the dev@ mailing list. And if you are willing to *develop*
>>>>>>>> and
>>>>>>>> *support* those functions - even better. Current CouchDB
>>>>>>>> development
>>>>>>>> bandwidth is extremely limited, and would best be served by
>>>>>>>> helping you
>>>>>>>> to understand the current design's constraints, and the
>>>>>>>> difficulties
>>>>>>>> that may be inherent in what you ask for.
>>>>>>>> 
>>>>>>>> Best regards,
>>>>>>>> Joan
>>>>>>>> 
>>>>>>>> ----- Original Message -----
>>>>>>>>> From: "Giovanni Lenzi" <[email protected]>
>>>>>>>>> To: [email protected]
>>>>>>>>> Sent: Friday, May 8, 2015 4:05:12 AM
>>>>>>>>> Subject: Re: the future of couchapp
>>>>>>>>> 
>>>>>>>>>> A service-trigger feature could be one of the new features of
>>>>>>>>>> Couch
>>>>>>>>>> apps.
>>>>>>>>> if possible, would be awesome :)
>>>>>>>>> 
>>>>>>>>>> some clear design goals and a very limited set of features to
>>>>>>>>>> add
>>>>>>>>>> to
>>>>>>>>> CouchDB ddocs and focus on an in-browser tool (add features to
>>>>>>>>> Fauxton)
>>>>>>>>> that removes the need for new developers to learn git and
>>>>>>>>> build
>>>>>>>>> tools
>>>>>>> 
>>>>>>> 
>>>>>>> --
>>>>>>> Giovanni Lenzi
>>>>>>> www.smileupps.com
>>>>>>> Smileupps Cloud App Store
>>>>>>> 
>>>>>> 
>>>>>> 
>>>>> 
>>>>> 
>>>>> --
>>>>> In theory, there is no difference between theory and practice.
>>>>> In practice, there is.   .... Yogi Berra
>>>>> 
>>>>> 
>>>> 
>>> 
>> 
>> 
>> 
>> -- 
>> Andy Wenk
>> Hamburg - Germany
>> RockIt!
>> 
>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>> 
>> https://people.apache.org/keys/committer/andywenk.asc
> 

-- 
Professional Support for Apache CouchDB:
http://www.neighbourhood.ie/couchdb-support/

Reply via email to