On 4/29/13 5:21 AM, Marc Paré wrote: > I am not disputing the fact that it is political etc. Just pointing out > that in the past, OpenOffice's slow/non-adoption into larger > organizations was perhaps due to a flaw in our marketing angle and that > perhaps a different approach may give us a better result. If it did not > work before, well, it still won't work now. There is something in our > approach that needs to be addressed and changed.
Hi Marc, we have completely changed the marketing approach in comparison to OOo, because we were already disputing Sun's strategy since 2005. The problem is that our approach, based on the development of an independent ecosystem capable of generating business on top of LibreOffice needs time and education (and the presence of a competitive project, which is perpetuating Sun's strategy based on scarcity, does not help at all). Unfortunately, Sun's strategy turned into a disaster in the Americas, because in addition to completely missing the business opportunity did also prevent the development of a local community. At the end, in Europe most (all) OOo and LibreOffice deployments have been based on the local community, and this is the reason why we did chose a different approach (because it worked at least in Europe). This is the reason why we can tell that decisions are 99% political, and a LTS version (actually, the slow release cycle of OOo was almost a LTS version) would not change the situation. It might, though, in the Americas, because OOo never worked there (but this is a long story, based on Sun's global lack of marketing skills). Of course, there might be other valuable marketing strategies, which we might evaluate. But we are definitely on a completely different path in comparison with OOo (and although we have a major branding issue, we are doing rather well). Best, Italo -- Italo Vignoli - [email protected] mob +39.348.5653829 - VoIP [email protected] skype italovignoli - gtalk [email protected] -- Unsubscribe instructions: E-mail to [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
