For my purposes, this brochure needs to tell people how they can contribute to 
the project, what's in it for them if they choose to do so, and what a great 
community we have that they would enjoy being a part of while at the same time 
contributing to a great product. 

So in this particular case, we're selling the community more than the product.

Of course the brochure should be eye-catching as well. And not have too many 
words. Tl;dr doesn't sell anything well IMO.

--Jean

On 10/05/2013, at 13:35, Tom Davies <[email protected]> wrote:

> Hi :)
> So, again it will be people that have already been attraced to the product 
> and just want to learn more?  It doesn't have to be eye-catching in it's own 
> right?
> Regards from 
> Tom :)  
> 
> 
>> ________________________________
>> From: Marc Paré <[email protected]>
>> To: [email protected] 
>> Sent: Friday, 10 May 2013, 2:58
>> Subject: [libreoffice-marketing] Brochure type: Community
>> 
>> 
>> Our next priority brochure will be the "Community" brochure. Jean is 
>> going to OSCON in July and asks if we could get it ready for the 
>> conference. It is always better to get it done earlier for others to 
>> use. Our nl teams will want to work the brochure once it is done.
>> 
>> The community brochure's target audience will be people interested in 
>> the following areas: developers, QA, support, documentation, design 
>> (both Visual Identification and UX), translation etc. (yeh, I know there 
>> are more). So the list is long and we have only a brochure to fill from 
>> the point of view of [*community*].
>> 
>> Add your points that you think we should be writing of in the brochure. 
>> Don't worry if there are too many items, we will prioritize the list at 
>> the point of writing the text. We are looking for content items.
>> 
>> Just add to this thread and I (or someone else) will take care of adding 
>> them to the workspace wiki page that has been set up. We are doing the 
>> writing of the brochure in steps.[1]
>> 
>> Cheers,
>> 
>> Marc
>> 
>> [1] 
>> https://wiki.documentfoundation.org/Marketing/brochuretypes/LibreOfficeCommunity
>> 
>> 
>> -- 
>> Marc Paré

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