Hi :)
Thank you, thank you, thank you!  I didn't realise "too long; didn't read" was 
such a standard thing that it had a standard phrase and even a shortened-form!  

Is there a simple link to some marketing guru that confirms it?  
Regards from 
Tom :)  





>________________________________
> From: Jean Weber <[email protected]>
>To: Tom Davies <[email protected]> 
>Cc: "[email protected]" <[email protected]> 
>Sent: Friday, 10 May 2013, 5:04
>Subject: Re: [libreoffice-marketing] Brochure type: Community
> 
>
>For my purposes, this brochure needs to tell people how they can contribute to 
>the project, what's in it for them if they choose to do so, and what a great 
>community we have that they would enjoy being a part of while at the same time 
>contributing to a great product. 
>
>So in this particular case, we're selling the community more than the product.
>
>Of course the brochure should be eye-catching as well. And not have too many 
>words. Tl;dr doesn't sell anything well IMO.
>
>--Jean
>
>On 10/05/2013, at 13:35, Tom Davies <[email protected]> wrote:
>
>> Hi :)
>> So, again it will be people that have already been attraced to the product 
>> and just want to learn more?  It doesn't have to be eye-catching in it's own 
>> right?
>> Regards from 
>> Tom :)  
>> 
>> 
>>> ________________________________
>>> From: Marc Paré <[email protected]>
>>> To: [email protected] 
>>> Sent: Friday, 10 May 2013, 2:58
>>> Subject: [libreoffice-marketing] Brochure type: Community
>>> 
>>> 
>>> Our next priority brochure will be the "Community" brochure. Jean is 
>>> going to OSCON in July and asks if we could get it ready for the 
>>> conference. It is always better to get it done earlier for others to 
>>> use. Our nl teams will want to work the brochure once it is done.
>>> 
>>> The community brochure's target audience will be people interested in 
>>> the following areas: developers, QA, support, documentation, design 
>>> (both Visual Identification and UX), translation etc. (yeh, I know there 
>>> are more). So the list is long and we have only a brochure to fill from 
>>> the point of view of [*community*].
>>> 
>>> Add your points that you think we should be writing of in the brochure. 
>>> Don't worry if there are too many items, we will prioritize the list at 
>>> the point of writing the text. We are looking for content items.
>>> 
>>> Just add to this thread and I (or someone else) will take care of adding 
>>> them to the workspace wiki page that has been set up. We are doing the 
>>> writing of the brochure in steps.[1]
>>> 
>>> Cheers,
>>> 
>>> Marc
>>> 
>>> [1] 
>>> https://wiki.documentfoundation.org/Marketing/brochuretypes/LibreOfficeCommunity
>>> 
>>> 
>>> -- 
>>> Marc Paré
>
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