Hi :)
Yes, the one you have been working on is a special case of a "leave behind".  
It's like a follow-up giving more information after you have already hooked 
someone.  

Plus the audience are not just average users and can probably handle a lot more 
info than normal.
Regards from 
Tom :)  
  





>________________________________
> From: Marc Paré <[email protected]>
>To: [email protected] 
>Sent: Saturday, 11 May 2013, 19:47
>Subject: [libreoffice-marketing] Re: Brochure-type: General Information -- 
>Updated to v.4 (still in edit stage by the marketing team)
> 
>
>Le 10/05/13 06:56 PM, Tom Davies a écrit :
>> Hi :)
>> Yes, 1st and 3rd panels look a lot better.  In the middle panel it feels 
>> like the bullet points are trying to sneakily slope off the page to go down 
>> the pub.  If there was a mirroring white-space on the right of the 
>> bullet-points to make it more like the Eiffel tower then it would look more 
>> deliberate or a vertical strip of artwork (using "wrap through") down the 
>> far left that does line-up with the text under it.
>>
>> Tbh though i think go with what we have.  It is plenty good enough given 
>> that the top aim is to cram information into it.
>>
>> err, btw Exchange in the heading in the 1st panel should have an x in it but 
>> i think that was due to haste and would have been corrected anyway
>> Regards from
>> Tom :)
>>
>
>Don't forget that the left-hand side of the bullets is a fold line, when 
>you print the brochure, I think this perception is not as offensive.
>
>Unfortunately, the General Information brochure does have a lot of 
>information. I don't think the idea of any brochure is to "cram" a lot 
>of information into it. The idea is to get the reader to absorb the 
>information that we, marketers, wish them to retain. Sometimes too much 
>information is counter-productive and people will say that they will 
>read it later but never get to it. White space is always good and 
>sometimes well placed graphics are good as well.
>
>We have to find a balance with wishing to attract users to our project 
>and putting enough information on our brochures to make them readable 
>and understandable.
>
>Cheers,
>
>Marc
>
>
>-- 
>Marc Paré
>[email protected]
>http://www.parEntreprise.com
>parEntreprise.com Supports OpenDocument Formats (ODF)
>parEntreprise.com Supports http://www.LibreOffice.org
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