Nonnegligible part of MS success is trading with corporation.
Users knows that MS Office is a lot of hot air, but their emplyoer
buys the SW and they have to use it.

Not saying anything, but sometimes one could ask if a bribe does not
help a deal.
With this goes the costs - if I pay for a rolls-royce, I should get a
roll-royce, it's clear. Look at all the Apple users paying overpriced
devices and services.

On Thu, 6 Apr 2023 at 17:03, RobertoG <[email protected]> wrote:
>
> ... è pura verità  !
>
> RobertoG
>
>
>
> Il 06/04/2023 12:06, Italo Vignoli ha scritto:
> > All major releases of Microsoft Office are managed by marketing, as
> > all major releases of proprietary software and hardware companies, and
> > not by developers, and are based on what you call "marketing tricks".
> >
> > By the way, marketing is a profession - as development - which is
> > based on a specific professional background, and on a mindset which is
> > 100% different from the mindset of a developer.
> >
> > This is probably the reason why developers, and in general people with
> > a strong technical background, do not understand marketing and
> > consider it useless. Marketing is the opposite of science, and is
> > based on behaviour analisys (which is the "least scientific" science,
> > although some people are trying to "smuggle" it as science).
> >
> > I have been a marketing executive for the last 42 years (since 1981),
> > and the best marketing strategies I have managed during that time have
> > been based on gut feelings (including the launch of Photoshop and PDF,
> > when I was a marketing consultant for Adobe, and they both were huge
> > success).
> >
> > Given that Microsoft Office's market share is well over 50%, it looks
> > like users of office suites do like marketing tricks. Please remember
> > that around 98% of users are not able to judge features.
> >
> > I am not contributing to QA for a very simple reason: I am not able to
> > understand if the software behaviour is right or wrong (unless is
> > clear as in the case of font embedding in macOS), and this is because
> > I am not interested in technical details but I look at the wider picture.
> >
> > Even if I am technically illiterate, outside the open source
> > environment I am considered a geek because I usually am more competent
> > than 98% of "normal" software users.
> >
> > It should be clear that 80% (and probably more) of what we communicate
> > is targeted to "normal" software users, and not to community members
> > or to people with a technical background, who are already using
> > LibreOffice (or refuse to use it for technical reasons). They are not
> > our target, given that office suites are commodities.
> >
> > Our target is mis-informed and mis-educated by Microsoft, but doesn't
> > realize it. On the contrary, they trust Microsoft more than they trust
> > open source software.
>
>
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