Giuseppe - I understand where you are coming from, perhaps I can make a suggestion - update the Strengths/Weaknesses/Opportunities/Threats page [1]. SWOT analysis is an excellent method for developing communications and marketing strategy.
You mentioned "war" on Ubuntu, but I disagree that Ubuntu or indeed any other GNU/Linux distro is a threat. The traditional threat to Fedora (and any other distro) has been Microsoft Windows with its over 90% market share. I believe that anyone understanding the basics of a GNU/Linux system will at some point become curious about Fedora - it's far more of a barrier to make a first jump to a distro if one only knows Windows. There is however a new threat, and which caught even Microsoft off guard: the form factor sea change from general-purpose PCs to handheld devices (tablets/smartphones) in the past three years, which killed off netbooks and are rapidly shrinking the PC market [2]. Microsoft which marketed its "familiarity" and "compatibility" during the netbook boom (which began with preinstalled Linux distros) has responded with the tile interface, confusing traditional Widows users and I daresay leaving them open to other suggestions. Which brings us to a fabulous opportunity: the official end-of-life of Windows XP (and its chief application suite, Office 2003) in 12 days [3]. It has been estimated that there are roughly 500 to 600 million (!) PCs connected to the Internet running XP [4] and the tech publications are all running guides now outlining options for XP users. This is a great moment for a press campaign describing how easy it is to upgrade to Fedora, the security benefits, examples of Office 2003 compatibility, etc. Sean. 1. https://fedoraproject.org/wiki/Marketing/SWOT 2. http://www.gartner.com/newsroom/id/2647517 3. http://www.microsoft.com/en-us/windows/enterprise/end-of-support.aspx 4. http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=10&qpcustomd=0&qptimeframe=M On Tue, Mar 25, 2014 at 7:40 PM, Giuseppe Pignataro <[email protected]>wrote: > Ok folks now I have your attention. > > We have to start to make some noise about Fedora. > > We don't have the basics things,that are the minimum to start. > > First, no official page on social network. This isn't a good thing. > > I have tried to search fedora on Facebook and this > https://www.facebook.com/pages/Fedora-informatica/655798371147619 > and this https://www.facebook.com/pages/Fedora-Project/103128663061181 > > are the only things that came out. > > We need an official facebook page,have you seen the ubuntu page on > facebook https://www.facebook.com/ubuntulinux > 978k people liked that page. > > This can be first part of the war. > > Google+ and all the other social can have the official page and the > official account. > > We need to start to make war at ubuntu, on the web there are 1000 about > Ubuntu vs 10 about fedora.(The number isn't really this but it's to give > you an idea.) > > We have to change the way that people see fedora. When I speak with > someone that are new to Linux world they say me that "Ubuntu is simple". > Ubuntu is a distro for users and if they now fedora they say me that > fedora is for engineer or for people that really know Linux. We have to > change this idea. > > We can start with writing article about configuring this or how to > install this, and how to trying this other on the fedora magazine > firstly. > > The problem, as I can see,is that the Fedora community is to close in > himself. > > If we can't change this we are out of the game. > > > > > > > > > > > > -- > marketing mailing list > [email protected] > https://admin.fedoraproject.org/mailman/listinfo/marketing
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