On 7 April 2016 at 10:33, Sean DALY <[email protected]> wrote: > Smart marketing involves identifying a target with an objective, then > choosing a media channel to touch that target. It's tempting to go the > other way around and say "facebook is a heavyweight channel, so let's > concentrate there, and everybody likes games, so let's put up a game", but > for a workable strategy we need to first identify the target and objective, > verify the target's presence in media channels (facebook or others), choose > the best channel(s), then tailor the message to the target to achieve the > objective. Facebook has massive penetration and it's likely many people in > our target groups will be there. So we could certainly have separate > parallel facebook campaigns for recruitment (volunteers), donors > (resources), and teachers (adopters, prescriptors). To reach teachers, we > could decide to highlight the pedagogical qualities of some of our > Activities (Turtle Blocks, eToys), or we could prefer to present the Sugar > interface. In the first case a standalone facebook app could be a good > solution. In the second case a link to a Sugarizer instance would probably > make more sense. In both cases there should be a call to action to invite > teachers to learn more about the platform and its Activities. >
100% agree Samson, looking forwards to your proposal :)
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