On 3 June 2016 at 07:39, Walter Bender <[email protected]> wrote: > Virtual all of the money raised so far by Sugar Labs has been in targeted > requests: Trip Advisor, Gould, Nokia (never signed)... I think there is lots > of evidence that these focused approaches are effective. Is that not > evidence in support of Sean's assertion, or am I misinterpreting something?
We're not talking about 'actively' raising funds by approaching a single large donor as a sales operation; we're talking about raising funds from 'passive' mass audience donors as a marketing operation. Generating funds indirectly by serving ads on videos that click through to the advertiser's funnels will generate $X, and generating funds directly by serving ads to click through to our own funnels will generate $Y. I'm not saying if $X or $Y is greater; I am saying that we don't know which is greater, and Samson will learn a lot by trying to maximize the revenue of both. _______________________________________________ Marketing mailing list [email protected] http://lists.sugarlabs.org/listinfo/marketing
