A good way to start for the volunteers. My eyes are tired now. I will have a look, early in the morning
With Warm Regards V.Kadal Amutham 919444360480 On 27 November 2012 21:25, Rob Weir <[email protected]> wrote: > I have a problem. Like most of the existing OpenOffice volunteers I'm > "too close" to the project. I see our website 100 times a week. I > read every tweet, every Facebook post, every news article related to > OpenOffice. I eat, drink and sleep OpenOffice. My wife uses > OpenOffice. My mother uses OpenOffice. Because I am constantly close > to OpenOffice I have a distorted view. I am unable to "see" the brand > like an average user does. This lack of perspective causes me to be > hypercritical about some things, and perhaps causes me to be blind to > other things. Since many project members are in this same situation, > there is the danger that "groupthink" and conventional thinking > dominates. > > You, as new volunteers, are free from this bias, at least for now. > I'd like to take advantage of this interval, where you are interested > in volunteering, but not yet over-exposed to OpenOffice discussions, > to help us see the world better with fresh eyes. > > Some ways in which you can help gain a fresher perspective: > > 1) What does our website look like to a new user? > http://www.openoffice.org. One exercise is to go to the home page, > look at it for only 2 seconds (time it) and then close the window. > Then write down everything you remember about the website, what text > messages did you notice? What logos? What did your first glance tell > you? What was your emotional response or qualitative assessment of > the site? > > > 2) The website is both functional, helping the user get the > information they want. But it should also reinforce our brand, our > message, our values. Taking a closer look at the website, with your > fresh eyes, what is your impression? > > > 3) Similar questions for viewing our social media accounts: > > Twitter: https://twitter.com/apacheoo > > Google+: > https://plus.google.com/u/0/b/114598373874764163668/+openoffice/posts > > Facebook:https://www.facebook.com/ApacheOO > > What is your initial impression? Unlike the website, social media > offers communications in two directions, a greater degree of > engagement with users. Does it look like we're doing this well? Do > you see any opportunities for improvement? > > > 4) OpenOffice is it good or bad? What do the reviews say? Imagine > you are a user who is thinking about moving to OpenOffice. You are > aware of it, and know that it is free. But you are not yet persuaded > to act. What resources do you consult to learn more about OpenOffice > and what do they tell you? > > > 5) A recent survey of brand recognition showed that only 24% of U.S. > internet users recognized the brand "OpenOffice". So there is a large > opportunity for increasing brand recognition. Imagine yourself to be > a user in each of the following situations. In each case you do not > even know the word "OpenOffice". What do you do to find and compare > possible office suites? And how easy or hard is it for you to find > that OpenOffice solves your problem? If this involves a Google > search, what terms do you search for? > > A) You are a university student. You need a Microsoft-compatible word > processor for your course, but Microsoft Office, even with the student > discount is too expensive. > > B) You are an IT Director for Public Library or Community Center with > a computers available for public use. You want to provide office suite > functionality to their patrons. But you have limited budget, so > commercial software licenses come at the expense of other potential > user services. > > C) You are a CIO of a medium to large corporation currently using > Microsoft Office 2003. Microsoft has announced that Office 2003 will > be "end of life" with no support in April 2014. Are there any > alternatives to paying Microsoft for a license upgrade? > > > Feel free to grab one or more of these items and respond back via > email. It is fine to have more than one person do the same item. We > can then compare and discuss. > > Thanks! > > -Rob >
