I am heading this effort. Just collecting and preparing all the contexts for branding was a time consumer. I also tried to come up with requirements based on researching about design and what we've done in the past. eg. see the icons branding page.
One thing I'm concerned about is how to work with our volunteer designers and keep them motivated. I don't want to loose a talented designer if we don't go with their idea. At the same time, if we do pick your idea congrats you're awesome, but we will make alterations and that might mean "more of others ideas" but definitely not "less your ideas", we're starting with your proposal no? I'm working in good faith. That designers are committed to making a great product and great brand and its not about "winning". I really didn't like the competition idea because I thought after we polarize the whole event, a free for all about winning, how do we get "the losers" to work together to brand everything someone else's idea. Talk about a swallowing a pill. I want us to all work together to come up with a fresh new look, but at the end of the day we need to pick something and I don't want anyone to take it personally if we don't go further with their design. I'll send a new thread in dev and marketing asking for all proposals to be submitted before Saturday Morning. They don't have to be complete proposals, if its just a splash screen, start screen redesign etc etc. So I'm thinking this, I will pick a direction and make a case to present to our community, once we're okay with it in lazy consensus I can present it to the whole community with extra detail that it passed marketing with lazy consensus (to not clutter dev thread with a bad idea), but we're looking for everyone to be on board. Then designers will be happy to get started on actual design work. Samer Mansour On Wed, Feb 20, 2013 at 5:47 AM, Jürgen Schmidt <[email protected]>wrote: > On 2/12/13 5:48 PM, Robin Fowler wrote: > > Ok I've done it this way. If someone would prefer a different structure > just let me know, but i think it makes sense. > > > > > https://cwiki.apache.org/confluence/display/OOOUSERS/AOO4+-+Complete+Design+Proposals > > thanks, I think having all proposals in a similar form will help us to > make a decision. > > I believe we need somebody who takes leadership for this branding > refresh project and drive it. > > I proposed a schedule for AOO 4.0 on the dev list and aligned with this > we should have a new logo (intro, splash screen, about) and new app and > file icons in place until April 4th. Time is going forward and we should > push this. It's an important piece for the release. > > Who is interested to drive this forward and will push the necessary steps? > > I don't have really the time for it and I believe others can do it > better than me. The key point is that somebody drives it and keep it > focused to a date and to find a decision. > > We will have probably several proposal which all have their advantages. > People will have different opinions about the different proposals and > that is normal. But in the end we need ONE consistent new branding with > the design elements > > - logo, for different use cases (intro screen, start center, about, > webpage, wiki, blog, merchandising, ...) > - application icons > - file icons > - ?? > > Juergen > > > > > > Robin > > > > On 12 Feb 2013, at 15:45, Jürgen Schmidt <[email protected]> wrote: > > > >> On 2/12/13 4:35 PM, Robin Fowler wrote: > >>> I have made a more complete design proposal with colours, icons, and > some basic guidelines (it's all in one file) and have no idea where to post > it. I could either put it in one of the existing pages or create a new one > for complete design proposals. Any suggestions? > >>> > >> > >> I would prefer one sub page for each proposal and an overview of all > >> > >> Juergen > >> > >>> Well done on the structuring btw. > >>> > >>> Robin > >>> > >>> On 9 Feb 2013, at 12:32, Andrea Pescetti <[email protected]> wrote: > >>> > >>>> On 08/02/2013 Samer Mansour wrote: > >>>>> Ok I just cranked away at it for a couple hours collecting where AOO > >>>>> branding is applied. > >>>>> > https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning > >>>>> > https://cwiki.apache.org/confluence/display/OOOUSERS/Apache+OpenOffice+4.0+Brand+Refresh+Project > >>>> > >>>> Very nice pages (and subpages), thanks for taking the lead here. > >>>> > >>>> As for the selection process, I agree with Rob (and those who > proposed it earlier) that it's better, also for publicity and for putting > low entry barriers, to ask volunteers to provide at least a basic logo as a > start, shortlist a few (about 3) proposals and get a more complete branding > proposals for those ones, before the final selection is made. > >>>> > >>>> Regards, > >>>> Andrea. > >>>> > >>> > >> > >> > > > >
