On 13 April 2013 16:25, Graham Lauder <[email protected]> wrote: > > Hi Milos, > > > > On Thu, Apr 11, 2013 at 06:45:18PM +0200, Milosh Vujnovic wrote: > > > Hi guys, > > > > > > just a quick comment and clarification regarding printing and logos. > > > Print-friendly version (vector, CMYK) is crucial to be prepared > > > during logo design process. This includes color and black&white > > > version (on light and dark background). > > > > > > I must disagree with the comments on that printing is rarely used > > > anymore - few examples include billboards, fair stands, business > > > cards, letterheads and other stationery, and so on. > > > > But OpenOffice is a desktop application. For me, this means the main > > focus should be in a logo that looks good everywhere where it is mainly > > used, in the user's desktop (even in the window title bar) and the > > website (even in the website favicon). Thus, IMHO, printing has the > > lowest priority. > > > > > > Regards > > I have been keeping out of this conversation because I don't have time at > the > moment to give sufficient focus to OO, but I have been reading the list as > I > am able. The above statement however prompts me to respond. > > The main focus of the logo is to identify and attract. The statement above > shows a limited understanding of marketing. The advent of computers has > far > from given us a paperless office, it has in fact increased paper usage by a > huge margin. Print media is a hugely significant part of marketing > collateral. Flyers, posters CD sleeves and labels, business cards etc. > Whenever reviews are printed in magazines there should be a logo with the > article. Logo is not just about finding OO on a computer, that's an icon. > > The logo should work in print (specifically worst case scenario which is 4 > colour on newsprint) and it will work digitally, the opposite does not > necessarily follow. > > Cheers > GL > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected]
Apart form anything else, why is it so difficult to make a vector image that is good on print and on screen? When something is achievable why settle for something less? -- Ian Ofqual Accredited IT Qualifications <https://theingots.org/community/faq#7.0> Headline points in the 2014 and 2015 school league tables www.theINGOTs.org +44 (0)1827 305940 The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales.
