> Hi Milos, > > On Thu, Apr 11, 2013 at 06:45:18PM +0200, Milosh Vujnovic wrote: > > Hi guys, > > > > just a quick comment and clarification regarding printing and logos. > > Print-friendly version (vector, CMYK) is crucial to be prepared > > during logo design process. This includes color and black&white > > version (on light and dark background). > > > > I must disagree with the comments on that printing is rarely used > > anymore - few examples include billboards, fair stands, business > > cards, letterheads and other stationery, and so on. > > But OpenOffice is a desktop application. For me, this means the main > focus should be in a logo that looks good everywhere where it is mainly > used, in the user's desktop (even in the window title bar) and the > website (even in the website favicon). Thus, IMHO, printing has the > lowest priority. > > > Regards
I have been keeping out of this conversation because I don't have time at the moment to give sufficient focus to OO, but I have been reading the list as I am able. The above statement however prompts me to respond. The main focus of the logo is to identify and attract. The statement above shows a limited understanding of marketing. The advent of computers has far from given us a paperless office, it has in fact increased paper usage by a huge margin. Print media is a hugely significant part of marketing collateral. Flyers, posters CD sleeves and labels, business cards etc. Whenever reviews are printed in magazines there should be a logo with the article. Logo is not just about finding OO on a computer, that's an icon. The logo should work in print (specifically worst case scenario which is 4 colour on newsprint) and it will work digitally, the opposite does not necessarily follow. Cheers GL --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
