An example of the relatively simple things we can do to improve search results related to OpenOffice.
For quite a while now the top Google results for the query "Apache OpenOffice" was our AOO 3.4.0 press release. That is because of two factors: 1) That press release page was broadly covered in the press so there where many incoming links to it, raising its relevancy. 2) We didn't have many links to our home page with the term "Apache OpenOffice. It tended to be linked with the anchor "OpenOffice.org" or "OpenOffice". This was non-optimal, since a user searching for "Apache OpenOffice" probably wants the home page, not a year-old press release. To fix this I did two things: 1) On our Apache page (https://openoffice.apache.org/) I made sure that we linked to www.openoffice.org when we mentioned "Apache OpenOffice". 2) I edited our old blog posts and similarly made sure it did prominent links to www.openoffice.org with the anchor text "Apache OpenOffice". It took a few months for these changes to show up in the Google results, but now you can see, a query for "Apache OpenOffice" leads the user directly to our home page. So if you see anything non-optimal in search engine rankings for terms related to OpenOffice, bring it up on the list. We might be able to improve things. Regards, -Rob
