I've been lurking on the OO-Marketing email list far too long and have finally gotten the gumption to actually promote the product I use daily. I put a short video up on Youtube on how to download OO. I put a 5,000 character description with it highlighting some of the benefits and features I enjoy about the product. Please, check it out and tell me what you think. Should we do more of this kind of promotion? http://budurl.com/YouTubeOO001
On Mon, Apr 22, 2013 at 10:17 AM, Rob Weir <[email protected]> wrote: > An example of the relatively simple things we can do to improve search > results related to OpenOffice. > > For quite a while now the top Google results for the query "Apache > OpenOffice" was our AOO 3.4.0 press release. That is because of two > factors: > > 1) That press release page was broadly covered in the press so there where > many incoming links to it, raising its relevancy. > > 2) We didn't have many links to our home page with the term "Apache > OpenOffice. It tended to be linked with the anchor "OpenOffice.org" or > "OpenOffice". > > This was non-optimal, since a user searching for "Apache OpenOffice" > probably wants the home page, not a year-old press release. > > To fix this I did two things: > > 1) On our Apache page (https://openoffice.apache.org/) I made sure that we > linked to www.openoffice.org when we mentioned "Apache OpenOffice". > > 2) I edited our old blog posts and similarly made sure it did prominent > links to www.openoffice.org with the anchor text "Apache OpenOffice". > > It took a few months for these changes to show up in the Google results, > but now you can see, a query for "Apache OpenOffice" leads the user > directly to our home page. > > So if you see anything non-optimal in search engine rankings for terms > related to OpenOffice, bring it up on the list. We might be able to > improve things. > > Regards, > > -Rob > -- Mike Flynn [email protected] 619-906-7712
