Sorry to top post but I just had a quick note: Digia is working on rebooting Qt
training and meetups in the US. I am helping Tuukka Ahomiemi of Digia with a
combined training/social event in Dallas in 2 weeks (as a volunteer), and I know
he has been busy bouncing around all over getting this going ASAP.
I thought that might be encouraging.
Randy
On November 12, 2012 at 2:31 PM Jos Poortvliet <[email protected]> wrote:
> Heya marketeers,
>
> Quickly as I'm new here: I'm Jos Poortvliet, openSUSE Community manager and
> I've been involved in KDE marketing for 10+ years. I participated in a
> discussion today at the qtdevdays about marketing the Qt project and I made
> some promises including sending the notes. I did write this out a bit to make
> it easier to follow - no bullets for now. Hope it all makes sense.
>
> I was not there the whole meeting and I didn't take notes the whole time - so
> this is incomplete. But it's something which, as they say, is better than
> nothing :D
>
> =============
> We need to do more to promote Qt Project. With Nokia gone, dedicated 'just
> promoting Qt' resources are much more limited. For one thing, we need to build
> up a program of going to events and promoting Qt.
>
> The companies and communities around Qt, like Digia, KDAB, RIM, KDE and
> others, can and should help with this. It is in their best interest. Right
> now, if we go to conferences, 80% of the message is Qt for each of us... We're
> at a conference 3-4 times, confusing the heck out of customers. If we would
> pool our resources, we'd be there 5 times as big and we'd all profit from it.
> But that is not an easy thing, some rules are needed.
>
> There are two ways of doing events: bottom-up and top-down. As companies,
> there is a number of events we need to be at, to talk to (potential)
> customers. But there are also many events Qt needs to be at, more community-
> focused events. And there is overlap between these two.
>
> We need to think about scenario's on how to deal with these. At least, we have
> to create a Qt materials box and other online materials. That means Qt can be
> presented more easily at events only visited by the community.
>
> But more commercial events where we have companies involved, how do we
> represent Qt there? If only one company is there, there is no way to guarantee
> they represent Qt and thus they should not be there as the official Qt
> project. But at many events, we can do a shared presence. Then, two or more
> companies, with or without community volunteers, CAN represent Qt. We need to
> lay down some ground rules for that and have materials etcetera.
>
> Creating that in advance is hard. We should just 'start'! Organize a 'simple'
> community event like FOSDEM and a basic commercial event. With the first, we
> can see how we can collaborate with community, with the second we can have
> companies work together. The rules can be made up while we go and we can
> document it then for the future.
>
> But it needs steering, who's gonna control this? There will be money involved:
> we have to buy and distribute materials, for example. And later, have a travel
> committee and things like that. Can the Qt Hosting foundation do this? Lars
> will look into that.
>
> What is the Qt project in this, is it a meritocracy? Lars officially can step
> in but he wants to not interfere. We need marketing maintainers... The
> marketing team has a task here: become a moderator, planner, etcetera. We need
> to get a list of events our partners (commercial and community) want to go to,
> a reporting infrastructure, a way to disseminate money, things like that.
>
> I (jos) offered some help as I've set up a lot of these things in openSUSE,
> building the ambassador program. We've got a travel committee, a way of
> sending materials, planning and reporting, etcetera.
>
>
> Social media discussion:
> Several people now update our official social media channels. But there are
> just a few people and we can do better. Growth has a downside: things can go
> wrong and we should have a kind of policy for them.
> Kalle will write a proposal of a Social Media account policy:
> * for our official project accounts:
> ** What is proper and what is not (Content has to be about Qt; no company-
> specific promo; no more than 1 message/hour; etc)
> * for the planet: what goes, what doesn't.
>
>
> Have a lot of fun,
> Jos_______________________________________________
> Marketing mailing list
> [email protected]
> http://lists.qt-project.org/mailman/listinfo/marketing
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