On Monday, November 12, 2012 21:31:27 Jos Poortvliet wrote: > Heya marketeers, > > Quickly as I'm new here: I'm Jos Poortvliet, openSUSE Community manager and > I've been involved in KDE marketing for 10+ years. I participated in a > discussion today at the qtdevdays about marketing the Qt project and I made > some promises including sending the notes. I did write this out a bit to > make it easier to follow - no bullets for now. Hope it all makes sense. > > I was not there the whole meeting and I didn't take notes the whole time - > so this is incomplete. But it's something which, as they say, is better > than nothing :D > > ============= > We need to do more to promote Qt Project. With Nokia gone, dedicated 'just > promoting Qt' resources are much more limited. For one thing, we need to > build up a program of going to events and promoting Qt. > > The companies and communities around Qt, like Digia, KDAB, RIM, KDE and > others, can and should help with this. It is in their best interest. Right > now, if we go to conferences, 80% of the message is Qt for each of us... > We're at a conference 3-4 times, confusing the heck out of customers. If we > would pool our resources, we'd be there 5 times as big and we'd all profit > from it. But that is not an easy thing, some rules are needed. > > There are two ways of doing events: bottom-up and top-down. As companies, > there is a number of events we need to be at, to talk to (potential) > customers. But there are also many events Qt needs to be at, more community- > focused events. And there is overlap between these two. > > We need to think about scenario's on how to deal with these. At least, we > have to create a Qt materials box and other online materials. That means Qt > can be presented more easily at events only visited by the community. > > But more commercial events where we have companies involved, how do we > represent Qt there? If only one company is there, there is no way to > guarantee they represent Qt and thus they should not be there as the > official Qt project. But at many events, we can do a shared presence. Then, > two or more companies, with or without community volunteers, CAN represent > Qt. We need to lay down some ground rules for that and have materials > etcetera. > > Creating that in advance is hard. We should just 'start'! Organize a > 'simple' community event like FOSDEM and a basic commercial event. With the > first, we can see how we can collaborate with community, with the second we > can have companies work together. The rules can be made up while we go and > we can document it then for the future.
Note that we did NOT yet pick a person who's gonna be yelled at if this doesn't happen. Nobody volunteered yet - so, anyone here who would be able and willing to organize a Qt booth at FOSDEM? It would require proposing it to the FOSDEM organization (quickly, the call for booths is open already) and possibly try to organize a devroom. Then we need people to staff the booth, pretty things for at the booth etcetera - but those things shouldn't be too hard to have. Cheers, Jos > But it needs steering, who's gonna control this? There will be money > involved: we have to buy and distribute materials, for example. And later, > have a travel committee and things like that. Can the Qt Hosting foundation > do this? Lars will look into that. > > What is the Qt project in this, is it a meritocracy? Lars officially can > step in but he wants to not interfere. We need marketing maintainers... The > marketing team has a task here: become a moderator, planner, etcetera. We > need to get a list of events our partners (commercial and community) want > to go to, a reporting infrastructure, a way to disseminate money, things > like that. > > I (jos) offered some help as I've set up a lot of these things in openSUSE, > building the ambassador program. We've got a travel committee, a way of > sending materials, planning and reporting, etcetera. > > > Social media discussion: > Several people now update our official social media channels. But there are > just a few people and we can do better. Growth has a downside: things can go > wrong and we should have a kind of policy for them. > Kalle will write a proposal of a Social Media account policy: > * for our official project accounts: > ** What is proper and what is not (Content has to be about Qt; no company- > specific promo; no more than 1 message/hour; etc) > * for the planet: what goes, what doesn't. > > > Have a lot of fun, > Jos
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