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(The author is a libertarian who defends the Brenner thesis.)

The New York Times Book Review
January 24, 2010
Capitalist Chameleon
By STEPHEN MIHM

THE RELENTLESS REVOLUTION
A History of Capitalism
By Joyce Appleby
494 pp. W. W. Norton & Company. $29.95

What is the nature of capitalism? For Joseph Schumpeter, the 
Austrian-born economist whose writings have acquired a special relevance 
in the past year or two, this most modern of economic systems 
“incessantly revolutionizes the economic structure from within, 
incessantly destroying the old one, incessantly creating a new one.” 
Capitalism, Schumpeter proclaimed, cannot stand still; it is a system 
driven by waves of entrepreneurial innovation, or what he memorably 
described as a “perennial gale of creative destruction.”

Schumpeter died in 1950, but his ghost looms large over Joyce Appleby’s 
splendid new account of the “relentless revolution” unleashed by 
capitalism from the 16th century onward. Appleby, a distinguished 
historian who has dedicated her career to studying the origins of 
capitalism in the Anglo-American world, here broadens her scope to take 
in the global history of capitalism in all its creative — and 
destructive — glory.

She begins “The Relentless Revolution” by noting that the rise of the 
economic system we call capitalism was in many ways improbable. It was, 
she rightly observes, “a startling departure from the norms that had 
prevailed for 4,000 years,” signaling the arrival of a new mentality, 
one that permitted private investors to pursue profits at the expense of 
older values and customs.

In viewing capitalism as an extension of a culture unique to a 
particular time and place, Appleby is understandably contemptuous of 
those who posit, in the spirit of Adam Smith, that capitalism was a 
natural outgrowth of human nature. She is equally scornful of those who 
believe that its emergence was in any way inevitable or inexorable.

Appleby believes that intimations of capitalism’s rise first surfaced in 
the Netherlands, where an otherwise unremarkable country with few 
resources of its own managed to catapult itself to wealth and prominence 
in the space of a century. While Appleby lingers on the Dutch — and even 
manages to make things like the herring trade sound interesting — her 
principal subject is Britain, which she considers the true cradle of 
capitalism.

Her focus on Britain has little to do with William Blake’s “dark satanic 
mills” and other symbols of the Industrial Revolution. Instead, Appleby 
sees in mundane changes in agriculture the beginnings of later, more 
dramatic, developments. In 16th-century Europe, she observes, about 80 
percent of the population was engaged in agriculture — roughly the same 
proportion as at the time of the Roman Empire. By 1800, the British 
farming population had dropped by more than half, thanks to innovations 
that produced a new, commercial agriculture, like crop rotation and the 
private enclosure of public lands. These efficiencies created a huge 
pool of surplus labor, setting the stage for the more visible British 
capitalism in the coming centuries.

It is to Appleby’s credit that she spends time on a subject like this, 
which is too often slighted in popular histories. In a similar spirit, 
she captures how a new generation of now forgotten economic writers 
active long before Adam Smith built a case “that the elements in any 
economy were negotiable and fluid, the exact opposite of the stasis so 
long desired.” This was a revolution of the mind, not machines, and it 
ushered in profound changes in how people viewed everything from usury 
to joint stock companies. As she bluntly concludes, “there can be no 
capitalism . . . without a culture of capitalism.”

Unfortunately, not all the new things replacing the old were good. 
Appleby dutifully describes the rather ugly forces that the quest for 
profit unleashed, from an enormous expansion of the African slave trade 
to the increasingly grim working conditions in factories. She doesn’t 
merely tell the history of capitalism, but what she calls the “shadow 
history of anticapitalism” — the resistance to the revolutions that 
capitalism wrought. Labor leaders come and go in her story, as do more 
radical figures: Karl Marx, Emma Goldman, many others.

But make no mistake: this is a book that emphasizes capitalist 
enterprise, not resistance to it. The individual entrepreneur is at the 
center of her analysis, and her book offers thumbnail sketches of 
British innovators from James Watt to Josiah Wedgwood. She continues on 
to the United States and Germany, giving readers a whirlwind tour of the 
lives and achievements of a host of men whom she calls “industrial 
leviathans” — Vanderbilt, Rockefeller and Carnegie in the United States; 
Thyssen, Siemens and Zeiss in Germany. All created new industries while 
destroying old ones.

The ceaseless churning of capitalism is mirrored in her narrative, which 
rarely lingers long on anyone or anything. Thus, the slave economy of 
the ante­bellum South is dropped after a short discussion; Cyrus 
McCormick’s famous reaper gets a sentence; Henry Ford, the rise of the 
automobile and the modern assembly line come and go in a few pages. 
Capitalists-­cum-imperialists like King Leopold of Belgium and Cecil 
Rhodes put in brief appearances. Appleby wants to cram every­thing into 
this book, and while that’s a commendable impulse, it occasionally 
produces a breathless, hurried feel.

That may be unavoidable. As she underscores at various points, 
capitalism is such a “chameleon” that tracking its endless permutations 
is a tricky business.

In the book’s final chapters, Apple­by traces the many species of 
capitalism that have evolved in the postwar era, in places like the 
United States, Japan, France, Germany, Singapore, Taiwan and South 
Korea. Many of these success stories reveal that government 
intervention, far from being inimical to capitalist enterprise, can help 
sustain it. That’s even true of the United States: between 1941 and 
1960, she observes, the government’s share of R. & D. funding went up 
13-fold until it supplied a whopping 64 percent of the country’s 
research funds; government contracts to companies like I.B.M. spurred 
many innovations. The Internet, vehicle for so much entrepreneurial 
energy, was the product of government sponsorship.

Alternative paths to capitalist success have only multiplied in recent 
years. In the closing pages, Appleby chronicles the startling rise of 
China, which has challenged all the usual assumptions about the 
inevitable linkage of democracy and capitalism. China’s ascent, Appleby 
reminds us, should humble anyone who thinks capitalism — or rather, 
capitalists — cannot adapt to novel circumstances.

Appleby ends with the event that defines our particular moment in the 
history of capitalism: the financial crisis. She doesn’t pull any 
punches in assigning blame, from bloated executive compensation packages 
to rampant deregulation of the financial system. Despite her libertarian 
leanings, she believes government can and should exercise some 
restraints on these excesses.

That prospect makes her optimistic about the future. “There is no reason 
to think that societies won’t continue to modify and monitor their 
economies in pursuit of shared goals,” she writes. “A relentless 
revolution, yes, but not a mindless one.”

Stephen Mihm is the author of “A Nation of Counterfeiters: Capitalists, 
Con Men, and the Making of the United States.”


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