Classical performances are a profitable and jealously guarded commodity even 
when the works performed are in the public domain. On the other hand, putting 
together an orchestra and/or a chorus to knock out a few snippets of The Pearl 
Fishers or whatever might be a very expensive and time-consuming procedure.  In 
many cases, I'm sure, it would make better commercial sense to pay for a few 
"needle drops" of somebody's previous work.  On the other hand, there's a lot 
of talent going begging out there, so I imagine for a bit of custom chamber 
music or solo work, it might make more sense to hire musicians specifically for 
snippet work. There are probably completely unknown conservatory students--and 
for that matter first-or second-desk big-league players who go in for a bit of 
moonlighting--who could do you a bit of solo or small-ensemble work for a 
reasonable fee, but for the bigger stuff, perhaps not.

Given the vast sums wasted on advertising so-called "creativity" I suspect that 
these costs may be less of a factor for the really big-time wasteful corporate 
ego-buffers than might at first glance seem to be the case.  Top-tier 
advertising, I suspect, spends a lot of money on production and no doubt wastes 
a good bit of it.

AFAIK, cheap chain furniture stores car dealerships and the like generally 
don't go in for the Merchant Ivory gloss, but for the likes of Apple, another 
standard may apply.


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