Our Senior Manager for Online Strategy and Marketing, a member of the Web group 
in the Digital Media Department, manages our social media efforts. Actual 
production and individual tasks are handled by members of her staff and others 
in the Web group.

We're working on a plan now that may lead to wider participation in social 
media, but we'd expect it still to be managed centrally, and for projects 
involving social media to be developed, reviewed, and approved (or rejected) 
like other online projects.

Good luck,
Matt

-----Original Message-----
From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of 
Mitroff Silvers, Dana
Sent: Friday, February 12, 2010 4:29 PM
To: mcn-l at mcn.edu
Subject: [MCN-L] does your institution have a social media manager?

I know this question has been asked in the past on MCN-l in various
forms and permutations, but I'm asking again to get the latest, greatest
answers from my peers, as things are changing so rapidly in the arena of
social media and museums!

 

Does your institution have a dedicated, full-time social media manager?
If so, in which department does that position live? 

 

Or do you divide up social media responsibilities between more than one
person or department? If so, what criteria do you use to make those
distinctions?

 

Many thanks for your input!

 

Dana

 

......................................
Dana Mitroff Silvers
Head of Online Services
San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA  94103-3159
dmitroff at sfmoma.org
www.sfmoma.org



 

 

 

 


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