Scratch that - I didn't realize Bruce was quoting Perian. (Hebrew-enabled Outlook Web Access renders everything backwards -- right to left. Don't ask.)
We've also seen an upturn in income. Flickr is one way to market images, we've used other ways so far -- whatever works. Ironically, we recently helped a desperate client who was unable to get, after enormous effort, what they needed from another institution's image download site. They were so grateful for our help that they offered to help us market to other publishers. Sometimes, just giving really good service is the best marketing approach. And that has nothing to do with whether or how much one charges. Amalyah ________________________________________ ?????: ??mcn-l-bounces at mcn.edu [mcn-l-bounces at mcn.edu] ??? Amalyah Keshet [akeshet at imj.org.il] ??????: ????? ????? 06 ??? 2009 20:18 ????: Museum Computer Network Listserv ??????: [MCN-L] ??RE: image sizes $10,000 in what kind of fees? Amalyah ________________________________________ ?????: ??mcn-l-bounces at mcn.edu [mcn-l-bounces at mcn.edu] ??? Bruce Wyman [bwyman at denverartmuseum.org] ??????: ????? ????? 06 ??? 2009 20:00 ????: Museum Computer Network Listserv ??????: Re: [MCN-L] image sizes >In late 2008, we began publishing >our materials on Flickr, in relatively high image sizes. We also started >releasing information about our collections in ways that were easily >findable by researchers. In March of this year, my boss commented that >we had already generated somewhere in the order of $10,000 in fees - >just in the first three months of 2009! That's awesome. I agree with others here that the museum stranglehold on clinging to the desperate dreams of deep licensing revenue doesn't bear out in cost-analysis for *most* museums. Ken's also spot on to reference creative commons licensing and whoever else pointed out that Cory Doctorow's observation that he's selling more through cc licensing his work. There was a recent study which I can't find at the moment that people who most frequently shared music online were also the most frequent purchasers. It stands out as being a european observation, so I'm sure will instantly dismiss it here in America, but it was an interesting reference point. It seems that pretty consistently the real world is showing us the having a fairly open commons pays off financially (and philosophically). I'd rather spend time on creating stuff to help users rather than restrict them. -bw. -- -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Bruce Wyman, Director of Technology Denver Art Museum / 100 W 14th Ave. Pkwy, Denver, CO 80204 office: 720.913.0159 / fax: 720.913.0002 <bwyman at denverartmuseum.org> _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/ _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
