Alan, Gunter, et al.:

Perhaps I haven't make it clear that the position I'm arguing IS the policy 
decision of my particular institution. I love thinking (and arguing) about how 
other, way-out-there creative ideas (including Radiohead's brilliant if limited 
marketing gimmick) - so I'm enjoying this conversation. (I just wish others 
would chime in. Ahem!) 

But there are institutions that have enough money to allocate according to 
mission-based policy and budget decisions, and there are institutions that are 
bottom-line,  revenue-based.  My job at present is to draw up a business plan 
that for turning a traditional rights & reproductions operation into an online 
stock photo agency, if you will, with a healthy revenue stream.  It's a 
challenge, to put it mildly.  I am only cautiously optimistic, and the points 
you bring up are part of the reason why.  But this is the decision of 
management, and it's my job to carry it through.

So, whatever ideas anyone on this amazing list can come up with are more than 
welcome. Even Gunter's far-out in-the-cloud idea. (Just kidding, Gunter. Make 
it happen!)  I know that others are in the same boat and following this 
conversation closely.  

Amalyah 
________________________________________
?????: ??mcn-l-bounces at mcn.edu [mcn-l-bounces at mcn.edu] ??? Waibel,Guenter 
[waibelg at oclc.org]
??????: ????? ????? 21 ??? 2009 20:10
????: Museum Computer Network Listserv
??????: Re: [MCN-L] ??RE:  Image Sizes (later Image Theft)

Alan, I really enjoyed reading about your creative solution to the perennial 
dilemma of image licensing, and I am keeping my fingers crossed that you can 
make "pay what you can afford" a reality and report back to all of us how you 
fared. You've got me at the edge of my seat.

As for the initial cost of setting up such a system, which is of great concern 
to Amalyah and others: this, like so many other things museums are currently 
doing redundantly and at great cost in their own basements, would be a great 
opportunity for a collective service. If Alan's model succeeds, why would every 
museum have to develop / purchase their own licensing system, and run it 
locally? Shouldn't this be a configurable service in the cloud you could 
subscribe to for a reasonable fee?

Cheers,

G?nter


-----Original Message-----
From: mcn-l-bounces at mcn.edu [mailto:[email protected]] On Behalf Of 
Newman, Alan
Sent: Thursday, May 21, 2009 5:17 AM
To: Museum Computer Network Listserv
Subject: Re: [MCN-L] ??RE: Image Sizes (later Image Theft)

Hi Amalyah,

My point was that after the build the maintenance costs are trivial to keep the 
self-serve part of the system going.
There is only automated file delivery and no human service...for that part of 
the program.

The main question, debated here often, is whether this should be mission-driven 
public policy rather than thought off as a crucial revenue stream.
In my imaginary proposal you get both.

Alan


-----Original Message-----
From: mcn-l-bounces at mcn.edu on behalf of Amalyah Keshet  [[email protected]]
Sent: Thu 5/21/2009 4:26 AM
To: Museum Computer Network Listserv
Subject: [MCN-L] ??RE:  Image Sizes (later Image Theft)

"When we build self-serve sites for image licensing which have trivial costs
after the build, and especially if we are using the people's money, it is
hard to justify charging for extant images of public domain art."

Trivial costs?  Not according to our CIO.  I'm struggling to get something like 
this online, due to the sheer cost, which is most certainly not paid for by 
"the people's money".  And we need to remember that people aren't paying for 
"images of public domain art" (an abstract) but for image files + delivery + 
service.

"As Mark Jones, director of the V&A remarked, paraphrased as told to me, "the
people paid for this once, why should they pay again?"

Perhaps the V&A is a fully-government-funded institution (with a very active 
commercial branch, V&A Enterprises, Ltd., to help support it -- including an 
excellent for-payment picture library).  But not so my non-government-funded 
institution.  We literally do not have a photography budget.  High-quality 
images are paid for by individual exhibition catalog budgets, which are fully 
funded by private donations.


Amalyah Keshet
Head of Image Resources & Copyright Management
The Israel Museum, Jerusalem
________________________________________
?
From: Newman, Alan <[email protected]>
Subject: Re: [MCN-L] Image Sizes (later Image Theft)
To: "Museum Computer Network Listserv" <mcn-l at mcn.edu>
Date: Wednesday, May 20, 2009, 1:12 PM

Nik, Matt, Ken, Nancy, Mike et al,

Here's another music model --- from Radiohead (quoting from Wikipedia")

"Radiohead's seventh album, In Rainbows, was released through the band's own
website on 10 October 2007 as a digital download for which customers could
make whatever payment that they wanted, including nothing; the site only
advised, "it's up to you".[46] Following the band's sudden announcement 10
days beforehand, Radiohead's unusual strategy received much notice within
the music industry and beyond.[47] 1.2 million downloads were reportedly
sold by the day of release,[48] but the band's management did not release
official sales figures, claiming that the Internet-only distribution was
intended to boost later retail sales."

So we adopt a museum convention in use at the Met and elsewhere for
admissions: pay what you can afford for images. What could be more fair?
What could draw more attention to our collections? Who knows, this might be
the answer to Mariet Westermann's recommendation to streamline image
licensing.

When we build self-serve sites for image licensing which have trivial costs
after the build, and especially if we are using the people's money, it is
hard to justify charging for extant images of public domain art.

As Mark Jones, director of the V&A remarked, paraphrased as told to me, "the
people paid for this once, why should they pay again?"

Nik, wish me luck getting this through.

Alan Newman


On 5/5/09 6:23 PM, "Nik Honeysett" <NHoneysett at getty.edu> wrote:

> This reminds me of a classic example in the music industry in the early
90's.
> Blue Note Record's legal team came across a 12" single called "The
Band Played
> the Boogie" featuring an illegal sampling of Grant Green's
"Sookie Sookie",
> enjoying a huge underground following. Rather than
pursue a suit, Blue Note
> hired the group and gave them access to their
full back catalogue. The
> resulting release was Blue Note's first
platinum-selling album (Us3 - Hand on
> the Torch).

So, put your images out there, wait for someone to figure out
> how to
make money from them, then hire them.

(wish me luck with getting that
> through our general counsel).

-nik



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