Thought this might be of interest.

Amalyah Keshet


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Saatchi has quietly created a powerful social networking
site that is pulling artists together across the globe -

http://www.latimes.com/business/la-ft-saatchi6aug06,1,7127341.story?coll=la-headlines-business

"In just over a year, with no promotional campaign or
venture-capital funding, Saatchi has created a social
networking site aimed at connecting artists around the
world with one another and with potential buyers. More
than 35,000 artists have signed up with Saatchi Online,
and another 19,000 have registered with Stuart, its
student-art section. Museums and art schools have posted
their details and visits to the site have grown 10-fold
since February.

"The art world is dominated in people's minds by the
thousand artists that are very successful, that are
handled by the top 50 dealers around the world," Saatchi
explains. "They're the ones that get all the attention,
but the real art world is hundreds of thousands of
artists around the world who don't have dealers and
are pretty much unrepresented."

...

Saatchi Online already has the feel of a MySpace or Bebo,
where unsigned bands jostle for their peers' approval in
the hope of being noticed by a major record label. But
will it be able to change the hidebound art world in the
way those innovators are transforming music, publishing
and entertainment?

...

"With tens of thousands of artists on the site, Saatchi
admits to an element of chaos. "Like everything else, it's
a lottery," he says. He has decided not to curate the site,
but he has made efforts to cut through the clutter, with a
magazine section, a critics' corner and a listing of shows
put on by artists discovered through the site. The list
stretches from Britain to Malaysia."

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