Catching up very late: 

>From Mark Paradis:

> My objection to color bars when included at the capture/scanning
> stage is that any global changes made in image editing software will
also extend to
> the color reference as well.  Send the file to printing and the
printers will correct the
> scale back to its know color and your original will share this bias.

This is a very good point. The designer or whomever corrects a digital
file should provide the printer with either a match print or a set of
notes about the corrections that have been made.  

> First, calibration, calibration, calibration of all devices used in
the reproduction
> process.  This is now an old mantra to most image creators today but
it cannot be
> stressed enough.  We have a weekly regimen of systematic calibration
of cameras
> and monitors to ensure consistency on these variables.

I think this is an excellent rule for museums. Of course, images of
artworks come from a million sources. Where calibration has been
careful, notes to that effect attached to (embedded in?) the digital
file would certainly be more useful than a grayscale or color bar. Many
museums (not to mention other image sources) do not have best-quality
tools or skills. Absent those, a guide to the printer is needed.

> Third step, create your own unbiased reference scale.  Yup, I said it,
a homemade
> solution.  Our approach was to create a digitally perfect reference
grey scale in
> Photoshop.  We created a 21 step, digitally created grey scale in
Photoshop in .15
> step increments just like the Kodak ones are supposed to be.
Beginning at values
> of 0,0,0 for purest digital black on up to 255,255,255 for maximum
white.  With this
> technique each step of the scale is measurable and digitally accurate
for today and
> evermore.  Once an image capture is completed by the photographer (in
their
> calibrated work environment), the digital scale is then added
post-capture thus
> anchoring the original look to a perfect scale. 

This is brilliant. Have you gotten feedback from printers? Are they
finding it useful? Are you seeing better quality in printed materials?
I'd love to hear how it's working.

Regards,
Eve Sinaiko
Director of Publications
College Art Association


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