Hello Emil,
Very interesting question. I'm interested to hear
about how you arrived at those numbers? What method did you use?
The figures sound a bit low, from a European point of view. There are many
audioguide services available at heritage sites as well as outdoors. And
not all museums inform about audioguide services through their
websites, unfortunately..
Am also wondering what level of expectancy you were measuring against?
The concept of audioguides is based on selecting points of interest
to visitors,
to offer highlights of an exhibition or to offer specific themes as
part of the interpretation.
Very few museums, I would have thought, aspire to put the *total*
content of objects in an
exhibition into a handheld electronic guide! (Although in the past,
audioguides have been described as
"audio labels"!) That is not to say that in some cases, services
could be improved, regarding the
amount of languages available, accessibilty content etc.
Some of the best productions out there are based on what questions
the target visitor
groups are asking about the subject/theme/objects in the exhibition,
as well as observing visitor
flows through an exhibition or site and so on.
Good luck with your research!
Best wishes,
Paul Henningsson
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At 12:19 2015-10-18, you wrote:
Dear MCNers,
In a last few weeks, I am researching audioguides market, in EU and US. I
found out, less than 10% of the museums ( especially
medium-small ) introduces audioguides service, and even there, it covers
5%-10% of the exhibits. Same situation with a coverage of available
languages.
I am wondering, what are the *real reasons* for such a low penetration. Any
opinion will be highly appreciated.
Thanks!
Emil
CTGuide Org.
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