Dear Jeremy,
Just wanted to make sure you'd also seen what The MERL have been doing with
Animal Crossing: https://twitter.com/TheMERL (see their pinned tweet).
All the best,
Alice
Dr Alice White
(pronouns: she/her)
Digital Editor
Wellcome Collection
Wellcome Trust
215 Euston Road,
London NW1 2BE
T: +44 (0) 20 7611 7390
wellcomecollection.org
@HistorianAlice
Wellcome Collection is now closed until further notice
You can still visit us online to explore our collections and
read our stories: www.wellcomecollection.org
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Subject: mcn-l Digest, Vol 175, Issue 18
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Today's Topics:
1. Looking for folks to help with an Animal Crossing MCN
Proposal (Munro, Jeremy T.)
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Date: Tue, 28 Apr 2020 14:50:49 +0000
From: "Munro, Jeremy T." <munr...@si.edu>
To: "mcn-l@mcn.edu" <mcn-l@mcn.edu>
Subject: [MCN-L] Looking for folks to help with an Animal Crossing MCN
Proposal
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Hi all,
As many of you know Animal Crossing was released a few weeks ago for the
Nintendo Switch. The game has done extremely well for Nintendo and taken up a
ton of interest in The Discourse on Twitter, Instagram, and TikTok. I'm
currently piloting exploring two different ideas for what an MCN presentation
oriented around Animal Crossing looks like.
Option 1: An exploration of Animal Crossing's museum as indicator of what the
general public thinks museums are
The museum in Animal Crossing starts off soliciting donations from the player
of bugs, fish, and fossils that can be found on the player's island town. The
curator, an owl named Blathers, will take any bug, fish, or fossil that he
doesn't already have, quality, endangered species status, or sourcing is not an
issue to him. Recently, in an update Nintendo added an art gallery wing where
players can donate art pieces (such as Van Gogh's Starry Night). These art
pieces are acquired from the shady fox Redd, who sometimes sells forgeries.
Blathers however will not accept forgeries and the onus is put on the player to
'buyer beware.'
Considering that Animal Crossing is probably the most popular game of recent
times that involves a museum I'm interested in exploring the tropes about
museum organization, labor, acquisition processes and how they can inform our
own creation of digital experiences/public outreach.
Option 2: How Animal Crossing could (have) been leveraged for relevant timely
museum content
The first few weeks after any major game release is The time to tap into the
hype around it as that is when the most amount of people will be involved and
gaming websites/influencers will be most willing to share/collaborate on
content. Animal Crossing is filled with opportunities for museums to make
relevant content. The Getty put out a tool to important certain artworks from
their collection into the game, which is very cool and very smart. That tool
was picked up and shared in the major games press, though I think it could have
been a bigger deal with some more direct outreach to other publications,
notable podcasts, and Discord servers.
Since Animal Crossing is extremely popular on TikTok and other platforms
generally used by younger users, museums had an opportunity to generate
educational content and memes. However, most museums, my own included lack the
agility/labor/space for staff to dive into this content for an unspecified
amount of payoff. I want to use Animal Crossing as a case study of the kind of
activities museums should take great interest in, as aside staff time,
generating Animal Crossing content is low cost compared to large pie in the sky
digital initiatives.
If you'd be interested in having a talk about either or both of these please
feel free to reach out!
Jeremy Munro
Database Administrator
National Museum of African Art
Twitter<https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fporchrates&data=02%7C01%7Ca.white%40wellcome.ac.uk%7C02a31b7b179747a3f89008d7ec358e55%7C3b7a675a1fc84983a100cc52b7647737%7C0%7C0%7C637237587079720011&sdata=%2BKpQbLii%2BRBudgck46HosozFLiKAQRfFllmLetbktv4%3D&reserved=0>
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End of mcn-l Digest, Vol 175, Issue 18
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