There are 2 messages in this issue.

Topics in this digest:

1. WEBLOGS : EDUCATION: COLLEGE: COMPUTER ROLE APPLICATIONS WEBSITES US    
    From: David P. Dillard

2. MARKETING AND PUBLIC RELATIONS: ORGANIZATIONS: WOMMA: Word of Mouth    
    From: David P. Dillard


Messages
________________________________________________________________________

1. WEBLOGS : EDUCATION: COLLEGE: COMPUTER ROLE APPLICATIONS WEBSITES US
    Posted by: "David P. Dillard" [EMAIL PROTECTED] jwneastro
    Date: Thu Nov 2, 2006 10:02 am (PST)



WEBLOGS :
EDUCATION: COLLEGE: COMPUTER ROLE APPLICATIONS WEBSITES USES :
POLICIES AND PROCEDURES:
Willamette University: Web Log Policy and Service Guidelines


This is one example of a college's policies regarding weblogs done at the
institution.


Willamette University
Web Log Policy and Service Guidelines
<http://blog.willamette.edu/blog-policy.html>

Content Sample:

Use of the blog service and the content of all electronic pages are
subject to all applicable Willamette University policies and local, state
and federal laws. These policies include but are not limited to:

Willamette University resources may not be used to create web pages
primarily for personal business or personal gain, except as permitted by
other University policies.

All material posted on the blog service must be in compliance with
copyright law. Authors have the responsibility of acquiring all necessary
permissions to post copyrighted material.

The selling of online advertising space to non-University entities on any
web page hosted or sponsored by Willamette University is strictly
forbidden.

A web page may be considered in violation of content policies if it
contains links to pages that violate the policy.


The following statement must appear on all pages created through the
Universitys blog service, unless the pages were explicitly approved for
official University business: The views and opinions expressed in this
page are strictly those of the page author(s).

The contents of this page have not been reviewed or approved by Willamette
University.  The copyright and all related rights to original work posted
via the blog service are owned by and are the sole responsibility of its
author(s).


Read more at the URL above.


Sincerely,
David Dillard
Temple University
(215) 204 - 4584
[EMAIL PROTECTED]
Net-Gold
<http://groups.yahoo.com/group/net-gold>
<http://listserv.temple.edu/archives/net-gold.html>
General Internet & Print Resources
<http://library.temple.edu/articles/subject_guides/general.jsp>
<http://www.learningis4everyone.org/>
<http://www.edu-cyberpg.com/ringleaders/davidd.html>
Digital Divide Network
<http://www.digitaldivide.net/profile/jwne>
Educator-Gold
<http://groups.yahoo.com/group/Educator-Gold/>



Messages in this topic (1)
________________________________________________________________________
________________________________________________________________________

2. MARKETING AND PUBLIC RELATIONS: ORGANIZATIONS: WOMMA: Word of Mouth
    Posted by: "David P. Dillard" [EMAIL PROTECTED] jwneastro
    Date: Thu Nov 2, 2006 10:28 am (PST)



MARKETING AND PUBLIC RELATIONS: ORGANIZATIONS:
WOMMA: Word of Mouth Marketing Association


WOMMA: Word of Mouth Marketing Association
<http://www.womma.org/>

What is WOMMA?

"WOMMA is the official trade association for the word of mouth marketing
industry. Our members are the experts and innovators who have mastered the
art and science of creating genuine customer enthusiasm, amplifying it,
and sharing it with future fans. Our mission is to build a thriving
profession based on best practices, effective standards, and ethical
leadership."


Research and Metrics
<http://www.womma.org/research.htm>

"WOMMA is leading the efforts to measure and track the ROI of word of
mouth marketing. We're helping marketers quantify, track, plan, and buy
all forms of WOM, and get better results when they do. Our work is
essential to making WOM a core part of the mainstream marketing mix."


Word of Mouth Marketing: The Stats, Surveys and Substance Behind the Buzz

Free for WOMMA Members

 Two-thirds of all economic activity in the US is influenced by shared
opinions about a product, brand or service. But word of mouth as a
marketing discipline is only just coming into its own, and the data
indicate its best years are yet to come.

WOMMA has partnered with eMarketer to present this original research
report.


Research and Metrics Council
<http://www.womma.org/researchcouncil.htm>

Mission

"Effective, industry-wide standards and metrics are the foundation of a
healthy marketplace.  The members of WOMMA's Research and Metrics Council
are the thought leaders and experts who are tackling this important
challenge.

WOM is a brand-new industry, and it is vital that we develop common
terminology, units and measures, and tools to track the success of this
growing marketplace.  Members of the council have set aside competitive
differences and stepped up to build this essential foundation.

The upside:   WOM marketing budgets grow when this technique can be
integrated into mainstream marketing plans with accountability and
trackability.  WOM marketing goes from a cutting-edge innovation to a core
professional marketing expertise when all companies can refer to WOM
campaigns with common terms and measures."


The WOMMA Ethics Program

"WOMMA and its members are committed to building a profession that is
based on ethical practices. We're breaking new ground in ethical
marketing, consumer protection, and self regulation with our innovate
ethics tools."

If interested, visit the WOMMA website to learn more.



Sincerely,
David Dillard
Temple University
(215) 204 - 4584
[EMAIL PROTECTED]
Net-Gold
<http://groups.yahoo.com/group/net-gold>
<http://listserv.temple.edu/archives/net-gold.html>
General Internet & Print Resources
<http://library.temple.edu/articles/subject_guides/general.jsp>
<http://www.learningis4everyone.org/>
<http://www.edu-cyberpg.com/ringleaders/davidd.html>
Digital Divide Network
<http://www.digitaldivide.net/profile/jwne>
Educator-Gold
<http://groups.yahoo.com/group/Educator-Gold/>



Messages in this topic (1)
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