July 3, 2008

L.A. Times Newsroom to Shrink by 150 Jobs
By RICHARD PÉREZ-PEÑA
NY Times

http://www.nytimes.com/2008/07/03/business/media/03paper.html?_r=1&oref=login&ref=business&pagewanted=print


The Los Angeles Times announced Wednesday that it would eliminate 150 
newsroom jobs — more than one-sixth of the staff — and publish 15 percent 
fewer pages, in the deepest of a series of cuts at Tribune Company 
newspapers as the company tries to stay afloat.

In all, the Los Angeles Times Media Group, which includes the paper and 
some smaller businesses, is cutting 250 jobs, which includes nonnewsroom 
jobs that have already been eliminated, said David D. Hiller, the 
publisher. Russ Stanton, the editor, said that the cuts would be carried 
out over the next two months.

The reduction goes far beyond what executives were predicting just a few 
months ago; in February, Mr. Hiller said he expected to decrease the news 
staff by 40 to 50 positions. When Samuel Zell took control of Tribune in 
December, he said he did not plan newsroom cuts.

But Tribune’s newspaper ad revenue was down 15 percent in the first 
quarter, and the company warned last month that significant cuts were coming.

In an era of shrinking newsrooms, The Los Angeles Times has been especially 
hard hit. It had about 1,300 people 10 years ago; after the new cuts, it 
will have around 720. Previous rounds of cuts involved voluntary buyouts, 
but this time executives say they expect layoffs.

In an interview, Mr. Stanton said it was too early to say what parts of the 
newsroom would be cut, but some reductions would be achieved by merging the 
online news staff into the main body of the newsroom.

“As you might expect, morale is pretty low right now, but we’re trying to 
keep people focused, and we continue to crank out a great paper every day,” 
he said. He stressed that even after the cuts the paper would have one of 
the country’s largest newsrooms.

Mr. Hiller and Mr. Stanton said they believed that the latest newsroom 
downsizing would be the last for a long while, pausing the cycle of cut 
after cut that has made it hard for people to catch their breath and look 
to the future.

“We’re trying to get ahead of the changes that are rumbling through the 
entire industry, and envision what the enterprise needs to look like on a 
sustainable basis, rather than always playing catch-up,” Mr. Hiller said.

On June 5, in a conference call with bankers, analysts and reporters, Mr. 
Zell, the chairman and chief executive of Tribune, and Randy Michaels, the 
chief operating officer, said Tribune’s newspapers would print 500 fewer 
pages each week, a 12 percent reduction, to save money.

Mr. Michaels said that fact, combined with his conclusion that some 
journalists were so unproductive as to be dispensable, meant the company 
could get by with significantly fewer newsroom employees. He singled out 
The Los Angeles Times, citing figures that he said showed it had a far less 
productive newsroom than some other Tribune papers.

The company also publishes The Baltimore Sun, The Orlando Sentinel, Newsday 
— which it has agreed to sell to Cablevision — and several smaller papers. 
It owns some two dozen television stations and is trying to sell the 
Chicago Cubs baseball team and its home, Wrigley Field.

For decades, The Los Angeles Times has been considered one of the best 
papers in the country, a serious source of national and international news 
and in-depth explanatory and investigative articles.

But the mandate from Mr. Zell and his team has been to make the papers more 
local and more eye-catching, with more graphics and charts, and shorter 
articles. Each paper will get a physical makeover in the next few months.

Last year, Tribune went private in an $8.2 billion deal, engineered by Mr. 
Zell and financed primarily with borrowed money, leaving the company with 
more than $12 billion in debt. It reported operating cash flow in 2007 of 
just under $1 billion, barely more than the annual debt service payments it 
now faces, and revenues are dropping fast. In addition, the company faces 
$1.4 billion in payments over the next year.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu

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