In Big Sur, Web Site Run by Resident Is Key Data Source

By STU WOO
Wall Street Journal

July 9, 2008; Page A3

http://online.wsj.com/article/SB121556279245437673.html?mod=2_1571_leftbox


BIG SUR, Calif. -- As a wildfire that has ravaged 80,000 acres threatens 
their community, residents waiting for news about their homes and 
businesses here aren't waiting for word from fire officials at nightly 
meetings or from newspapers in the morning.

Instead, they are heading online to SurFire2008.org.

The Web site and blog are run by Lisa Goettel, a temporarily homeless Web 
designer whose move to a new Big Sur house about 150 miles south of San 
Francisco was derailed by the wildfire, which was 18% contained Tuesday. 
Ms. Goettel runs the site out of a coffee shop with free wireless Internet 
in Carmel-By-The-Sea, about 25 miles north of Big Sur. She depends on five 
residents and businesspeople who remain in Big Sur -- defying mandatory 
evacuation orders -- for on-scene reports.

The site has become a must-read for Big Sur residents, the media and even 
fire officials. It routinely scoops fire officials and newspapers. The site 
also provides displaced residents a space to find temporary employment or 
shelter. The blog has already received 73,000 hits since it went up on July 3.

After the evacuation order, Mayra Reyes and her father spent a couple of 
nights at a hotel, which charged them $40 a night. But then they visited 
the SurFire2008 site and found good Samaritans who had posted an offer to 
house Big Sur residents. "It was very helpful," said Ms. Reyes.

Retired lawyer Sam Goldeen said he checks the site three or four times a 
day. "It's all there is," Mr. Goldeen said. "These nightly meetings don't 
talk about [specific] homes and areas." Generally, he said, the fire chief 
doesn't know "because he's concerned about the big picture, and he should be."

The blog is updated several times a day by Ms. Goettel and correspondents 
like Stan Russell, the executive director of Big Sur's chamber of commerce 
who has been bunkered in the Post Ranch Inn here for the past week. The 
52-year-old Mr. Russell, armed with a digital camera, a pair of binoculars 
and a laptop, walks around the ash-covered 100-acre property to take 
pictures and report on what he can see from the hilltop site. He sends a 
report to Ms. Goettel, who puts it online.

"The way we are doing it is certainly unique," Mr. Russell said. "I think 
people are going to look at us as a model...at how fast and efficiently we 
self-organized." The blog strives to adhere to journalistic standards of 
accuracy and objectivity, Mr. Russell said. The goal is to provide 
information, not opinions, which is why comments aren't allowed on blog 
posts, he said.

Sitting in front of her MacBook and a drained cup of peppermint tea at the 
Carmel Café & Cocoa Bar on Monday, Ms. Goettel, 34, said she got the idea 
for the SurFire2008 site after seeing a similar one made for the recent 
flooding in her hometown of Cedar Rapids, Iowa. At first, her site compiled 
information from official sources. "But the information was slow, so we 
started relying on local sources as well as official sources," Ms. Goettel 
said. Fire officials have been very cooperative, she said.

Now, the blog posts first-hand reporting as well as updates from official 
sources. Ms. Goettel posted a short summary of the Monday-evening meeting, 
in which fire officials announced that some mandatory evacuations had been 
lifted. On Tuesday afternoon, Mr. Russell was sending Ms. Goettel the 
official notice he received from fire officials, stating that residents on 
a stretch of Highway 1 in the heart of Big Sur were allowed to return home.

The Basin Complex fire in Big Sur is one of more than 1,700 sparked by rare 
early summer thunderstorms. About 1,450 of the fires have been contained, 
but several are still threatening homes. More than 630,000 acres and 40 
homes have already been burned in the blazes, which officials fear may 
worsen this week as record-high temperatures may hit.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu

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