OCTOBER 28, 2008, 9:38 A.M. ET

Wal-Mart Cuts Download Prices

By DONNA KARDOS
Wall Street Journal

http://online.wsj.com/article/SB122519990305675931.html


Wal-Mart Stores Inc. said it is cutting prices for some MP3 downloads by 
22%, racheting up competition among online music retailers.

Some tracks will still be offered at 94 cents each through on Wal-Mart's 
Web site, but "Top 25" songs will be sold at 74 cents, the company said.

Wal-Mart's drop in prices may portend price cuts from other digital music 
retailers as they try to stay competitive. Last year, after Wal-Mart began 
pricing songs through its Web site without anti-copying software at 94 
cents a track, Apple Inc. followed with a cut to its prices for tracks 
without the anti-copying software to 99 cents each from $1.29.

Tuesday, Wal-Mart said its relaunched site and new, lower prices are "to 
give customers greater value and an even bigger selection in digital 
music." The company has exclusively sold MP3s through its online store 
since February 2008, and now offers more than three million tracks.

Wal-Mart is also offering a free download with every CD bought in its 
stores or online.

The world's largest retailer has been on a push to become a bigger player 
in the music business. It reached an exclusive deal with The Eagles under 
which the band's latest album was sold only at Wal-Mart's stores. The 
record went on to be one of the biggest sellers in the U.S. last year.

Fellow rock legends AC/DC released its latest album last Monday, also just 
at Wal-Mart, and estimates are that some 800,000 copies were sold in the 
week ended Sunday, by far the band's best-ever performance.


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

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