OCTOBER 28, 2008

Microsoft Battles Low-Cost Rival for Africa

By STEVE STECKLOW
Wall Street Journal

http://online.wsj.com/article/SB122332198757908625.html


WINDHOEK, Namibia -- Microsoft Corp. sees sub-Saharan Africa, among the 
poorest places on earth, as one of the last great computing frontiers. It 
wants to make its Windows software a fixture there.

To that end, it has established a presence in 13 countries, donated Windows 
for thousands of school computers, and funded programs for entrepreneurs 
and the young. It also has used aggressive business tactics, some aimed at 
its biggest threat in the region: Linux, a Windows alternative that costs 
little, and sometimes nothing at all.

In Nigeria, Microsoft proposed paying $400,000 last year under a 
joint-marketing agreement to a government contractor it was trying to 
persuade to replace Linux with Windows on thousands of school laptops. The 
contractor's former chief executive describes the proposal as an incentive 
to make the switch -- an interpretation Microsoft denies. In Namibia and 
Nigeria, where it has sought government contracts, the company hired family 
members of government officials. Microsoft says they were qualified.

The software giant describes its efforts in Africa as a way to bridge the 
"digital divide" -- the gap between computer use in rich and poor 
countries. In the nearly 50 countries of sub-Saharan Africa, roughly 750 
million people have access to about 10 million computers, Microsoft 
estimates. In many of those countries, less than 1% of the population uses 
the Internet at all.

Critics say Microsoft's efforts to outflank Linux are steering 
cash-strapped governments away from the cheapest, most sensible solution. 
They say Microsoft has been locking African government agencies into 
costly, multiyear agreements to license its software. "African governments 
cannot afford long-term licensing contracts," says Nnenna Nwakanma of the 
Free Software and Open Source Foundation for Africa, a Ghanaian-based 
nonprofit. The money, she says, would be better spent on training people to 
use computers and fostering homegrown software development.

Microsoft says its pricing in Africa is fair, and that the company is 
investing heavily in community projects across the continent. "We believe 
we can help improve the lives of millions of people and potentially grow 
our own business in the long term," says Thomas N. Hansen, Microsoft's 
general manager for the region.

Some of Africa's poorest countries also have discovered that they can't 
meet the terms of a special $3 Windows package for "underserved" students 
around the world, announced last year by Microsoft Chairman Bill Gates. For 
governments to be eligible, they have to buy at least 10,000 computers that 
students get to keep -- an expensive proposition for cash-strapped 
countries. To date, Microsoft says only four countries have qualified -- 
Libya, Egypt, Russia and Mexico.

Efforts have been under way for several years to bring computers to 
Africa's masses. Computer makers, including the U.S. nonprofit One Laptop 
Per Child, have developed low-cost laptops for poor nations. Most can use 
either Windows or Linux operating systems.

Linux is "open source" software, meaning its coding is available for anyone 
to modify. A number of software companies sell their own versions at low 
prices, or even give them away and offer technical support, for a fee.

In developed nations such as the U.S., Microsoft doesn't see Linux as much 
of a threat to its commanding market share in software for desktop and 
laptop computers. But in Africa, where resources are limited and no system 
has completely taken root, it does.

To save money, some countries, including South Africa, Nigeria, Namibia and 
Ghana, have begun using open-source software such as Linux in some 
government ministries or schools. "Many education budgets in Africa are 
seriously constrained," says Dorothy K. Gordon, director general of an 
information-technology institute in Ghana. "At the moment, there are very, 
very sound, robust open solutions out there."

Microsoft is trying to make Windows the choice of African government 
offices, schools, companies and other institutions. It contends that while 
Linux may be cheaper initially, Windows can cost less in the long run to 
maintain, is more reliable and supports many more applications.

Microsoft won't disclose its sub-Saharan sales. Mr. Hansen says they are 
about one-tenth of its revenues in Singapore, which implies they are small. 
The company says it has signed software-licensing contracts with 11 
sub-Saharan African governments, including Angola, Botswana and Rwanda.

South Africa's technology agency signed a three-year licensing agreement 
costing $800 per computer, says Daniel J. Mashao, the agency's chief 
technology officer. Namibia's government signed a three-year agreement for 
about $667 per computer, according to Gordon Elliott, head of 
administration for the Namibian prime minister's office. Those prices 
appear to be close to what Microsoft charges U.S. businesses.

Microsoft won't discuss pricing on any agreements. A spokesman says it's 
difficult to compare pricing because different deals may involve different 
software packages. In setting prices for governments, it sometimes 
considers a country's gross national income, or GNI, per person. According 
to the World Bank, Namibia's GNI per person last year was $3,360, compared 
with $46,040 in the U.S.

A close look at Namibia -- an arid, sparsely developed nation to the 
northwest of South Africa -- shows how Microsoft is fighting Linux for a 
foothold in the region.

Only about 200 of Namibia's 1,600 schools have even a single computer. In 
February 2000, Joris Komen, a former information-technology manager at 
Namibia's national museum, launched SchoolNet Namibia. Its goal was to 
bring low-cost Internet access to all of Namibia's schools. It began 
setting up computer labs with free, open-source educational software, 
including Linux.

A study by the Swedish International Development Cooperation Agency, which 
helped fund SchoolNet, found that by 2003, it had connected 112 schools to 
the Internet, sometimes using solar energy. SchoolNet "has pioneered 
affordable strategies and solutions for schools," the report said.

In 2002, SchoolNet held discussions with Microsoft about installing Windows 
and Office on low-cost laptops for teachers, but the talks ended without 
agreement. SchoolNet's Mr. Komen says that the following year, Lizzie 
Range, then a Microsoft regional academic program manager, "offered me a 
trip for fishing in Montana." He says he believed it was to be free and was 
meant to co-opt him. He said no. Ms. Range referred questions to Microsoft. 
The company says Ms. Range, who owns a Montana fishing lodge, had suggested 
Mr. Komen "should consider visiting the lodge" if he was in the U.S., but 
"no all-expenses-paid trip was offered, suggested or intimated."

In July 2003, Microsoft signed an agreement with the Namibian government to 
launch the "African Pathfinder Initiative," a pilot program to bring 
refurbished Windows computers to Namibian schools. The company promised to 
set up computer labs in 13 schools, train teachers and help establish a 
government-run PC refurbishment center, all for free. Microsoft hired Sean 
Nicholson as its project manager. Mr. Nicholson previously had served as an 
adviser to Namibia's Ministry of Education, promoting open-source software.
Pilot Schools

Several of the pilot schools selected by the government already had 
Linux-based computer labs. School officials say they couldn't afford to 
provide technical support for both Linux and Windows systems, so the Linux 
software was removed.

One such school was in Katima Mulilo, in northeast Namibia. In 2004, Eric 
Kouskalis, then a Harvard student, worked there as a volunteer teacher for 
the WorldTeach organization. He says the Pathfinder computers, provided by 
Microsoft, "weren't being used at all." He says he spent weeks fixing 
software and hardware problems. If multiple students tried to access the 
Microsoft Encarta encyclopedia, "everything would freeze up." At several 
other Pathfinder schools he visited, "nearly all the teachers felt very 
unprepared to use the systems," he says.

Maggie Tabach, WorldTeach's Namibian country director, says that "from 
Microsoft's point of view, it was about getting hardware and software into 
the schools and not really maintaining it or seeing that it was used." 
Microsoft says its intent was "to create a replicable model on how best to 
provide technology to schools in emerging markets."

In June 2005, Microsoft declared Pathfinder a success and announced it was 
turning the program over to the Namibian government. It hired Kerii 
Tjitendero as a contractor to help in that process. Mr. Tjitendero is the 
son of the late Mose Tjitendero, formerly speaker of Namibia's national 
assembly, who signed the government's Pathfinder agreement with Microsoft.

Mr. Tjitendero, who is no longer a contractor for Microsoft, says he 
believes he was hired "partially" because of his father. "Just by virtue of 
him being my father and the fact that he was an important part of the 
policy part of the Pathfinder agreement in Namibia, it just makes sense," 
he says. Microsoft says it "believed Kerii had the professional background 
that made him a good fit for this role."

Microsoft had promised Namibia 4,000 used computers under the program. Many 
were supposed to be retooled and loaded with Windows at a new Namibian 
refurbishment center. Lodewyk van Graan, in charge of staffing the center, 
says it received, at most, 600 computers. The center closed after nine 
months. George Cook, chief executive of Computers 4 Africa, a British 
charity that supplied the PCs on behalf of Microsoft, says his group 
delivered only 1,300 for the pilot and the retooling center. "Microsoft 
never asked for more," he says.

Microsoft acknowledges it came up short, and says discussions with the 
Ministry of Education over the undelivered 2,700 PCs "remain ongoing."

After the pilot program ended, some of the school computers stopped 
working. At the Katima Mulilo Combined School, which received 20 computers 
under the program, principal Fias Geel said in June that all but four were 
broken and the network was down, leaving most students unable to get 
"hands-on experience."

Paul Damaseb, the principal of Eden Primary School in Okahandja, said in 
June that none of the 565 students had been able to use the computers for 
six months because of a server crash. "This is just a white elephant," says 
teacher Efraim Geingob.

In a statement, Microsoft said the project was a "valuable" learning 
process. "Unfortunately, it now appears clear that the transition of the 
pilot to a locally supported model and the subsequent stages of the program 
have been much less successful." Microsoft said it "accepts some 
responsibility for that," and it "could have and should have managed the 
project transition effort better."

After the pilot ended, the government launched an ambitious plan to bring 
computers to every school, prompting SchoolNet to stop installing its 
Linux-based labs. The government's goal was new computer labs, running 
either Windows or Linux, in 150 schools in 2007, and another 200 this year. 
But money has been short, and only about 55 labs had been installed as of 
September, all containing Microsoft software, says a person familiar with 
the matter.

Microsoft also saw opportunity to take business from Linux in Nigeria. In 
2005, Olusegun Obasanjo, then Nigeria's president, had pledged to purchase 
one million laptops from One Laptop Per Child, the U.S. nonprofit that 
promised machines using open-source software for $100 apiece. Microsoft had 
hired the president's son, Dare Obasanjo, in 2002; a year later, it signed 
a software-licensing agreement with the government. Microsoft says the 
younger Mr. Obasanjo was hired on his own merit, and that his hiring was 
not connected to winning the government business.

Last year, as the price of the nonprofit's laptop rose above $100, the 
Nigerian government decided to purchase a different computer, the 
Classmate, which is marketed by Intel Corp. Efosa Idehen, an official with 
a funding arm of Nigeria's communications commission, says the agency hired 
a local subcontractor, Technology Support Center, or TSC, to purchase about 
10,000 Classmates. The laptops can run either Windows or Linux, but the 
government said it wanted Linux, Mr. Idehen says.

Microsoft says TSC asked about the $3 software package announced by Mr. 
Gates. Microsoft told TSC that the deal wasn't available because students 
wouldn't get to keep the laptops -- a requirement for the heavily 
discounted product.
Rival Offer

TSC approached Mandriva SA, a French company that sells a Linux version. 
Believing Microsoft had offered its $3 package, Mandriva proposed a $3 
price for a Linux operating system, plus about $2 for other software, say 
people familiar with the situation. In August 2007, TSC issued a purchase 
order for Mandriva Linux, and the laptop's Taiwanese manufacturer began 
loading it.

Microsoft continued to push Windows. It offered its XP and Office software 
for about $45 per machine, says Nyimbi Odero, then TSC's chief executive.

Mr. Odero says Microsoft wanted TSC to delete Linux from the initial 
shipments of Classmates. He says Microsoft proposed a way to "make it worth 
your while" through a joint-marketing agreement. According to a draft 
agreement Microsoft sent to TSC last Sept. 13, Microsoft would pay TSC to 
fund "certain marketing activities to encourage the sale and distribution" 
of Microsoft products. Mr. Odero says Microsoft made it clear that TSC 
wouldn't really be expected to market the products, but could keep the 
money as an incentive to replace Linux with Windows.

Microsoft declined to make any Nigerian employees available for interviews. 
It denies there was anything improper about the offer, and says it intended 
to pay TSC only if it performed the marketing activities and software 
installation. It says the draft agreement "represented negotiations that 
were midstream" and "does not accurately reflect the deliverables, services 
and expectations, all of which were under negotiation."

The draft agreement stated that TSC would have to comply with the 
"Microsoft Vendor Code of Conduct," which requires vendors to comply with 
local antitrust, fair competition, anticorruption and antibribery laws. 
Sections detailing how much Microsoft would pay TSC, and a description of 
what TSC would do, were left blank. TSC proposed that Microsoft pay it $1.3 
million for the activities, which it said would include laptop 
demonstrations, teacher training and advertising.

Mr. Hansen, Microsoft's regional manager, met Sept. 28, 2007, with TSC and 
its parent company, Alteq, for "a very high-level discussion" about the 
deal, Microsoft says. That same month, Justin Spelhaug, a senior director 
in Microsoft's developing countries' business unit in Redmond, Wash., was 
involved in the "initial approval" of $340,000 to fund the TSC deal, 
Microsoft says.

On Oct. 30, Mandriva announced it had won the contract to provide Linux 
software for the Classmates. Microsoft didn't give up. The next day, it 
delivered TSC a revised draft agreement with an "effective date" of Nov. 1, 
documents show. It offered to pay $400,000 to TSC. In the revised 
agreement, there no longer was any mention of TSC having to comply with 
Microsoft's code of conduct.

In an Oct. 31 email, TSC told Mandriva that there had been a "change in 
circumstances," and that it "has recently reached an understanding with 
Microsoft to convert" the Classmates from Linux to Windows.

Mandriva's chief executive, Francois Bancilhon, responded by posting "an 
open letter to Steve Ballmer," Microsoft's CEO, on Mandriva's Web site. 
"What have you done to these guys to make them change their mind like 
this?" he wrote. "It's quite clear to me, and it will be to everyone. How 
do you call what you just did, Steve? There are various names for it, I'm 
sure you know them." Mr. Bancilhon declined to elaborate on his letter.

In the end, the joint-marketing agreement was never signed, and the 
Microsoft deal unraveled. Microsoft says it gave up after "it became clear" 
that the Nigerian government wanted Linux.

The laptops were delivered with Linux.


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

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