February 12, 2009

Miro Outdoes iTunes with New Channel Guide

By JANKO ROETTGERS
GigaOm.com

http://www.nytimes.com/external/gigaom/2009/02/12/12gigaom-miro-outdoes-itunes-with-new-channel-guide-18240.html?pagewanted=print


The Participatory Culture Foundation (PCF) unveiled version 2.0 of its 
open-source video player, Miro, yesterday. The new version features a 
revamped UI, a smaller memory footprint and the ability to access 
streaming video sites like Hulu.com from right within the client. We 
covered those changes in greater detail a few weeks back, and others 
have added their own take. However, one important new feature so far 
hasn’t gotten much coverage at all: Miro’s new channel guide.

Miro uses the guide to offer easy access to more than 4,000 web video 
shows and podcasts. Users can also access the guide on the web and use 
it to stream or download shows from right within their browser. The 
folks from the PCF have been comparing the site to other web video 
program guides like Odeo, but it’s fairly obvious that they’re really 
trying to replace the one content catalog that rules them all: the 
podcast directory of Apple’s iTunes Store. And they might just do it, too.

Miro’s channel guide currently features around 4,200 shows in total, 
nearly 500 of which are on HD. And it actually offers up quite a few 
shows that iTunes doesn’t. Take Fred for example. Search for him with 
Apple’s client, and all you’ll get are 2-year-old ramblings of a failed 
Republican presidential candidate.

The Miro Guide, on the other hand, lists our favorite hyperactive online 
video star as well as many other YouTube-only shows. These shows are 
streamed in Flash if you access the site with your browser, but users of 
the Miro client can also download MP4 files of these videos straight to 
their hard drives, courtesy of YouTube’s video offering for iPhones and 
other non-Flash devices.

The site itself features a pretty clean and clutter-free interface that 
suggests a number of popular shows and offers various genres for more 
in-depth discovery. The only thing that’s confusing is the lingo that 
was adopted from Miro, the client: Downloadable shows are called feeds, 
and web-only shows like the ones from Hulu are called sites, even 
thought technically most of them are from the same web site. The 
distinction between those two formats is also blurry. The site will tell 
you that feeds “are downloaded first,” but many shows can also be 
watched within the browser.

That being said, the combination of online and network content actually 
works pretty well. Search for Arrested Development for example, and 
you’ll find the show itself courtesy of Hulu, but also a number of web 
comedies influenced by it, like Duder or Break a Leg. Repeat the same 
search in iTunes, and you’ll get a clutter-fest of soundtracks, 
unrelated movies and podcasts that haven’t been updated for years.

Another nice touch is that Miro’s channel guide is international. 
Granted, most content is in English, but it also lists more than 230 
French and a few dozen Spanish shows. There are even shows in 
Indonesian, Turkish and Thai. With iTunes, you have to select a 
different location for the Store every time you want to find foreign 
content, and if there’s no music download store set up in your country, 
you’re out of luck.

There are also a number of social features incorporated into the Miro 
guide to find new content. Registered users get content suggestions 
based on their ratings, and shows can be “shared” via Facebook, Digg, 
Delicious and StumbleUpon.

One reason for web video producers to love the Content Guide is that it 
also lists BitTorrent feeds from sites like Legaltorrents. Miro users 
will hardly notice any difference when subscribing to these feeds, but 
BitTorrent can save producers some serious dough on bandwidth.

However, the Miro Guide could do a better job at listing the different 
subscription options for its shows. Currently different formats are 
listed as separate feeds, but it would be great if the site recognized 
feeds with the same titles and episodes and merged them to one show 
page, perhaps offering users BitTorrent as the default option to 
download content.

While there is definitely still room for improvement, the new Miro guide 
is already a great platform with which to discover and watch web video 
content. It makes sites like Odeo.com look outdated and overloaded, and 
it does stack up quite nicely against the iTunes podcast directory. 
Sure, Apple’s directory has a built-in audience of millions of iTunes 
users, but the new Miro guide could help to level the playing field.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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