Netflix banks 10 million subscribers
Internet streaming gives firm major boost

Reuters

Feb 12, 2009, 04:19 PM ET

http://www.hollywoodreporter.com/hr/content_display/technology/news/e3ib79a0c637045666254062240e83e36ff#


Online DVD rental company Netflix said on Thursday it now had more than 
10 million subscribers, reflecting its continued appeal with movie 
viewers, and its shares rose.

Netflix, which has moved aggressively in the emerging market to deliver 
films to TV and other devices via the Web, said it added more than 
600,000 net subscribers since January 1.

The company's shares rose 3.62%, or $1.31, to $37.48 a share in 
afternoon trading.

Netflix, best known for renting DVDs by mail, is the only company 
offering a subscription-based streaming video service as other rivals 
such as Amazon.com, Apple and Blockbuster compete with a la carte, 
pay-per-view rentals.

Last week, Netflix said one million Microsoft Xbox 360 video game 
console users had activated its movie streaming service in the past 
three months, but it did not say how many subscribers it actually gained 
from that partnership.

With the Netflix application, Xbox LIVE Gold members, who pay $50 a year 
to Microsoft for various applications, can view content from Netflix on 
a TV via the Xbox 360 system if they are also members of a Netflix plan, 
priced around $9 a month to include its Watch Instantly streaming service.

Netflix last month said its stronger-than-expected quarterly results 
were propelled by growth in its Web video streaming service.

Netflix has offered the Watch Instantly streaming service for over two 
years, but it was originally only available on PCs. It has since offered 
streaming Netflix video from the Internet through various devices, 
including the Roku set-top boxes, the Xbox, LG Electronics products and 
others.

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George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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