February 18, 2009

With Four More Months to Make the Switch, Over 400 TV Stations Are All 
Digital
By BRIAN STELTER
NY Times

http://www.nytimes.com/2009/02/18/business/media/18digital.html?ref=business&pagewanted=print


More than 400 television stations have stopped broadcasting in 
old-fashioned analog form, according to the Federal Communications 
Commission, months before the rescheduled transition to digital TV.

Turning off the analog signal allows stations that are short of cash to 
save money, but it also means a loss of service for viewers who have not 
yet upgraded their older television sets.

The long-awaited move to digital TV, which promises clearer pictures and 
more channel choices for over-the-air television viewers, had been 
scheduled to happen Tuesday, more than three years after the federal 
government set the day as the deadline for stations to cease analog 
broadcasting.

This month, however, the government delayed the move until June 12, 
citing a troubled transition process and a fear that millions of 
Americans would find that their televisions had been rendered incapable 
of receiving signals.

Despite the delay, 421 stations, most of them in smaller TV markets, 
chose to turn off their analog signals Tuesday. When they are combined 
with the 220 broadcasters that already broadcast solely in digital, the 
F.C.C. estimates that 36 percent of the nation’s stations will have 
switched by Wednesday morning.

President Obama signed legislation last week that pushed back the 
deadline until June and allowed some stations to turn off their analog 
signals earlier.

Nielsen Media Research estimates that about 5.8 million households, or 
about 5.1 percent, have not upgraded their sets. Households that rely on 
rabbit ears and older analog televisions to watch TV over the air need 
to install a converter box to view the digital programming.

The government’s coupon program to subsidize the cost of the converter 
boxes is experiencing a backlog; the stimulus bill Mr. Obama signed on 
Tuesday allots $650 million more for the initiative.

The F.C.C. said it had sought to ensure that at least one ABC, CBS, Fox 
or NBC affiliate in each market would stay on the air in analog form 
until June.

In about 20 markets where all the major affiliates intended to turn off 
the analog signal on Tuesday, the agency pushed stations to keep at 
least one signal on the air for news and emergency information.

“We are trying to make the best of a difficult situation,” Michael J. 
Copps, the acting chairman of the agency, said in a statement.

“While this staggered transition is confusing and disruptive for some 
consumers, the confusion and disruption would have been far worse had we 
gone ahead with a nationwide transition on Tuesday,” Mr. Copps said.

In major markets like New York, all the major affiliates will remain on 
the air in analog until June.

San Diego is the largest market where three of the biggest affiliates 
are turning off their analog signals. In that market, only 7 percent of 
people rely on over-the-air signals.

“We have been running crawls and stories and spots, everything required 
by the F.C.C., in great abundance, to try to end whatever confusion 
there is,” said Ed Trimble, the general manager of KFMB, the CBS 
affiliate in San Diego.

Most stations across the country are choosing to stay in both analog and 
digital form until June 12, meaning that viewers will see four more 
months of reminders to buy a converter box.

“There are still a few consumers who are not quite prepared yet, and 
that’s why we elected to go with the delay,” said Brent Hensley, the 
general manager of KOCO, the ABC affiliate in Oklahoma City.

Under the F.C.C.’s current rules, other stations may be allowed to turn 
off their analog signals in March and June.

Once stations stop analog broadcasting in local markets, the stations 
are bound to hear from confused consumers.

The F.C.C. said more than 4,000 people were available to answer the 
agency’s phone number, 1-888-CALLFCC (1-888-225-5322), to help consumers 
who are confused about the switch.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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